2015 TFC TV rating

[ensco]

The unique viewer number is still only television, not online streaming. Average audience is whatever amount of time is deemed enough to say that person was watching the game, while being part of that 2.6 million unique viewers can be as little as channel surfing and watching the game for a couple minutes before moving on to something else. So as you alluded advertisers aren't going to care about that number, in most cases it's just something for networks to include in press releases.

But unique viewers for online streaming is tracked by IP addresses, not clicks. You can reload a stream as much as you want, the viewer count won't increase because you are connecting from the same address.

That is what they will say. But something doesn't add up. My experience on this is with execs from one of Bell/Rogers openly smirking at unique viewer sales pitches (I can't be more specific)

It defies common sense or credulity to think that 2.6M actually saw any part of that game on TV.