So, one thing in marketing 101 is that you need consistent branding.
Now that the FAN590 has a deal with MLSE, we are hearing a lot more about TFC. They even call the team "TFC" on the broadcasts.
However, on the FAN's "20/20 sports" news updates, they called the team "The FCs." Somebody needs to get all of their announcers on the same page. Otherwise we might be talking Dallas, or Barcelona.
I blame Cathal at the Star for all of the confusion.