People pay in Toronto. There is ALOT of money in this city. Don't sell yourself short. There are many big name football stars out there with name recognition. It's not just about Becks, henry, and Ronaldihno. What about the others. MLSE can't get even one, while these teams are get 2 or three each. Csz they (MLSE) are not persuing it. If they did they would land one. Toronto has tonnes to do here, nightlife, parties, events, endorsements etc.