Originally Posted by
ensco
Networks have figured out that events that don’t get any incremental ratings (like an early round TFC CCL game, which will for sure get less than 100K) are not worth anything. Advertisers don’t value a soccer audience, they will pay the same as they would for everything else that draws flies, eg darts or a Leafs rebroadcast or whatever.
So whatever TSN can get from onesoccer or whomever is better than keeping it. They will just take it back if/when a Canadian team advances deep enough.