Quote Originally Posted by ensco View Post
Networks have figured out that events that don’t get any incremental ratings (like an early round TFC CCL game, which will for sure get less than 100K) are not worth anything. Advertisers don’t value a soccer audience, they will pay the same as they would for everything else that draws flies, eg darts or a Leafs rebroadcast or whatever.

So whatever TSN can get from onesoccer or whomever is better than keeping it. They will just take it back if/when a Canadian team advances deep enough.
I agree if all you measure is ratings and clicks. The one mistake with this is there is a longer term goodwill that isn't measured with specific ad placements. I have no doubt that Manning and Curtis are Soccer people, but long term goodwill and brand development in a market like Toronto is trickier than most realize. You cannot nickel and dime.