Page 2 of 2 FirstFirst 12
Results 31 to 51 of 51

Thread: "It Begins"

  1. #31
    RPB Member XI17 Moderator
    Join Date
    May 2008
    Location
    Oshawa, Ontario
    Posts
    8,512
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by Roogsy View Post
    Pretty sure it is. Mo Collins I believe.

    I don't feel one way or another about this commercial. After all...it IS a commercial, and by one of the sponsors.

    What do we want? BMO does a commercial trying to honour the fans, we complain. VW does one appealing to the soccer moms, we complain.

    I think we'd all prefer if MLS does no marketing whatsoever...LOL!
    I don't mind marketing - If it's valid and doesn't make a mockery of the league and sport. I'm not saying this particular spot is doing that, but I have a hard time making a legitimate connection between a new VW van and the MLS Cup. Look at the Beverly Hills Chihuahua image they had plastered on the league's official website - that was definitely a poor decision on the part of MLS marketing.
    Did the USA , of all countries, just fix soccer? - C. Ronaldo, May 27th commenting on the FBI-led investigations into fraud and corruption throughout FIFA.

  2. #32
    RPB 2019 Moderator
    Join Date
    May 2008
    Location
    Centre of My Bloody Universe.
    Posts
    18,919
    Mentioned
    2 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by Cashcleaner View Post
    I don't mind marketing - If it's valid and doesn't make a mockery of the league and sport. I'm not saying this particular spot is doing that, but I have a hard time making a legitimate connection between a new VW van and the MLS Cup. Look at the Beverly Hills Chihuahua image they had plastered on the league's official website - that was definitely a poor decision on the part of MLS marketing.
    I didn't watch the ad and don't need to now. Thanks everyone. The above observatioin actually works with the ad to market to moms and the kids that dragged said moms to what was the one of the highest grossing movies of the year. Not a lot of quality, just a lot of kids.

    That's what works when they say "MLS works". Market to kids cause that's what guarantees an atmo people want to experience right? Chuck E Cheese complete with mascots?

    These people are unbalanced in their marketing giving up on the adults and concentrating solely on the "next gen".

    But don't worry they'll correct it next year with a new MLS cup that will rebrand the league and make it respectable, again.

  3. #33
    Registered User
    Join Date
    May 2008
    Posts
    508
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    What a bunch of sourpusses you guys are.

    That was fuckin hilarious. I really enjoyed that.



    I suppose you all hated the Brennan Poz ad as well...done in much the same 'vein'

  4. #34
    Registered User
    Join Date
    May 2008
    Location
    Section 110 Row 24
    Posts
    6,799
    Mentioned
    5 Post(s)
    Tagged
    1 Thread(s)

    Default

    Quote Originally Posted by felipe View Post
    What a bunch of sourpusses you guys are.

    That was fuckin hilarious. I really enjoyed that.



    I suppose you all hated the Brennan Poz ad as well...done in much the same 'vein'

    Why would we hate the Brannan/Poz ad?? how is it in the same vein???

  5. #35
    Banned
    Join Date
    May 2008
    Location
    West Siiiiide
    Posts
    24,334
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by felipe View Post
    What a bunch of sourpusses you guys are.

    That was fuckin hilarious. I really enjoyed that.



    I suppose you all hated the Brennan Poz ad as well...done in much the same 'vein'
    ^ I gotta agree.

    Seriously. They are going to market to soccer moms AS WELL as the die-hard soccer fan. It's bad business to cut out one segment of a possible consumer just because you might hurt the feelings of the other. (Are we really THAT sensitive that this bothers us?)

    Unless you think the stadiums in the US can be filled with 20,000 screaming crazy 20 year old soccer fans for every game of the season, we should simply understand that Volkwagen (who needs these soccer moms) and MLS (who need them as well) WILL market to them and we can either ignore it and realize it's necessary, or cry about it because somehow it takes away from MLS's credibility (how I don't know, somebody explain it to me please).

    If we want major sponsors like VW, Microsoft, Wal-Mart etc. We have to accept that they are putting their money into the league so that they can be exposed to all segments of society, not just the 20 year old male. Otherwise, these major sponsors, who are the ones that WE need more than they need us may walk and take their millions. And then how are we going to get Del Piero over here? You explain it to me. Seriously guys...chill out.

  6. #36
    Registered User
    Join Date
    May 2008
    Location
    Section 110 Row 24
    Posts
    6,799
    Mentioned
    5 Post(s)
    Tagged
    1 Thread(s)

    Default

    Quote Originally Posted by Roogsy View Post
    Seriously. They are going to market to soccer moms AS WELL as the die-hard soccer fan. It's bad business to cut out one segment of a possible consumer just because you might hurt the feelings of the other. (Are we really THAT sensitive that this bothers us?)

    In the two seasons TFC have been around, I don't remember the MLS marketing to the hardcore supporters.

    Quote Originally Posted by Roogsy View Post
    Unless you think the stadiums in the US can be filled with 20,000 screaming crazy 20 year old soccer fans for every game of the season, we should simply understand that Volkwagen (who needs these soccer moms) and MLS (who need them as well) WILL market to them and we can either ignore it and realize it's necessary, or cry about it because somehow it takes away from MLS's credibility (how I don't know, somebody explain it to me please).
    Right now, the stadiums aren't being filled at all. And this is with the current marketing that is already being targeted towards those soccer moms.

  7. #37
    Banned
    Join Date
    May 2008
    Location
    West Siiiiide
    Posts
    24,334
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by jabbronies View Post
    In the two seasons TFC have been around, I don't remember the MLS marketing to the hardcore supporters.
    I really don't know what this could possibly look like. I see lots of complaints that soccer moms are being marketed to, but what does it look like when you market to hardcore supporters? Isn't it the point that you don't have to and shouldn't market to hardcore supporters?

    Right now, the stadiums aren't being filled at all. And this is with the current marketing that is already being targeted towards those soccer moms.
    So the best idea is to stop marketing to them? And even worse, to displease the sponsors who WANT the league to market to them? Please don't run my business Ravi.

  8. #38
    El Patron
    Join Date
    May 2008
    Posts
    2,918
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by jabbronies View Post
    In the two seasons TFC have been around, I don't remember the MLS marketing to the hardcore supporters.
    What about the BMO ad with the old guy jumping out of the stands who looks like he has something rammed up his ass?

    Oh wait, that's a BMO ad.

  9. #39
    RPB Member Moderator
    Join Date
    May 2008
    Location
    Formerly Parkdale
    Posts
    30,041
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    all things aside, it's not a very good add.

    it's not very funny, and it's not going to hold your attention (it didn't hold mine).
    The league can try to cater their advertising to whoever they like, as it won't
    change the relation we have with out team, but if they're going to produce
    pieces like this, they should at least try consulting first. Hell... this thing
    made a TFC TV fluff piece look like 60 Minutes.
    ///\\\///\\\///\\\///\\\///\\\///\\\///\\\///\\\

  10. #40
    Banned
    Join Date
    May 2008
    Location
    West Siiiiide
    Posts
    24,334
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    ^ This I agree with.

    But I am tired of the whining about catering to soccer moms. You know what? Soccer moms are the ones buying $45k Volkswagens. If you aren't...then I suggest you not complain when VW wants to market to someone who has more money than you. Or find someone to replace them who is willing to cater to you for whatever reason. Until then...money talks. It's the world we live in. Who doesn't know this?

  11. #41
    RPB 2019 Moderator
    Join Date
    May 2008
    Location
    Centre of My Bloody Universe.
    Posts
    18,919
    Mentioned
    2 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by Roogsy View Post
    I really don't know what this could possibly look like. I see lots of complaints that soccer moms are being marketed to, but what does it look like when you market to hardcore supporters? Isn't it the point that you don't have to and shouldn't market to hardcore supporters?



    So the best idea is to stop marketing to them? And even worse, to displease the sponsors who WANT the league to market to them? Please don't run my business Ravi.
    Great points but seriously, what did you expect? I was over on the TFC soccer moms site and they were really pissed about BMO forgetting about them.

  12. #42
    Banned
    Join Date
    May 2008
    Location
    West Siiiiide
    Posts
    24,334
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default



    Please tell me where it is...I'd hit them soccer moms for real.

  13. #43
    RPB Member Moderator
    Join Date
    May 2008
    Location
    Formerly Parkdale
    Posts
    30,041
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by Roogsy View Post
    Soccer moms are the ones buying $45k Volkswagens. If you aren't...then I suggest you not complain when VW wants to market to someone who has more money than you.

    good point. Wolkswagon isn't trying to sell The League. They are using the league to sell their cars. Let's not get that twisted.
    ///\\\///\\\///\\\///\\\///\\\///\\\///\\\///\\\

  14. #44
    Registered User
    Join Date
    May 2008
    Location
    Section 110 Row 24
    Posts
    6,799
    Mentioned
    5 Post(s)
    Tagged
    1 Thread(s)

    Default

    Quote Originally Posted by Roogsy View Post
    I really don't know what this could possibly look like. I see lots of complaints that soccer moms are being marketed to, but what does it look like when you market to hardcore supporters? Isn't it the point that you don't have to and shouldn't market to hardcore supporters?

    So the best idea is to stop marketing to them? And even worse, to displease the sponsors who WANT the league to market to them? Please don't run my business Ravi.
    If the league is so concerned with keeping everyone happy, The best idea is to stop marketing to both of these demographics exclusivly. Why is there a need to sell to either the hardcores or the moms? Why not selling the league, the players and the game itself.

    The NFL does it, the NHl does it...even MLB does it. Why is there a need to sell the supporters and the moms as a means to get people in the stadium? Is the game that boring to them? is there not enough appeal in the game itself that they can only sell the lifestyle soccer has to offer?

  15. #45
    Registered User
    Join Date
    May 2008
    Location
    Section 110 Row 24
    Posts
    6,799
    Mentioned
    5 Post(s)
    Tagged
    1 Thread(s)

    Default

    Quote Originally Posted by Parkdale View Post
    good point. Wolkswagon isn't trying to sell The League. They are using the league to sell their cars. Let's not get that twisted.

    As for Volkswagon, I haven't seen the full campaign yet, but how does a lunatic soccer mom sell more vans in thier opinon?? Doesn't this just stereotype the vehical as being an option for crazy housewives?

    Lets say I'm a father of 3 and I'm in the market for a vehical to get my kids around to a game...how does watching a crazy old soccer mom get me interested in a vehical? Is that the image i want for myself? being a crazy old Soccer Dad who goes to games and "screams at kids and gets super duper involved with everything my kid does because i have no life otherwsie!!"

    Anyways, Soccer moms and hardcore supporters are not the symbols of the sport you want in this continent. The game has a bad rep with the media already with regards to hooligans and soccer moms, the last thing MLS should be doing is focusing on this.

  16. #46
    RPB Member Moderator
    Join Date
    May 2008
    Location
    Formerly Parkdale
    Posts
    30,041
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by jabbronies View Post
    As for Volkswagon, I haven't seen the full campaign yet, but how does a lunatic soccer mom sell more vans in thier opinon?? Doesn't this just stereotype the vehical as being an option for crazy housewives?
    clearly it must increase sales of else they wouldn't be doing it. Companies don't want their products shown in a bad light, so wolkswagon probably has creative control over the adds. If they run them, it's because they think it will sell cars. That's it.

    They are in the business of selling cars, and anything they do is for that point only.
    ///\\\///\\\///\\\///\\\///\\\///\\\///\\\///\\\

  17. #47
    Registered User
    Join Date
    May 2008
    Location
    Section 110 Row 24
    Posts
    6,799
    Mentioned
    5 Post(s)
    Tagged
    1 Thread(s)

    Default

    Quote Originally Posted by Parkdale View Post
    clearly it must increase sales of else they wouldn't be doing it. Companies don't want their products shown in a bad light, so wolkswagon probably has creative control over the adds. If they run them, it's because they think it will sell cars. That's it.

    They are in the business of selling cars, and anything they do is for that point only.

    Not clearly...there is no proof that this campaign sells cars. Just because it's running, it doesn't mean that it's succesful. Just look at the Microsoft ads with Seinfeld and gates...it ran, it got alot of hits on the web, but then it got pulled because sales were shit. Reviews were shit.

    IMO and the opinon of a few others on this board, this first volkswagon ad is shit. plain and simple.

    Yes they are in the business of selling cars. They are selling cars to soccer moms at this point. Great. I'm sure the large number of soccer moms in the US are going to drool all over these ads..shown on MLSnet.com....How many soccer moms do you suppose visit MLSnet.com on a regular basis? More than actual soccer supporters (males) you think?


    Anyways, I can't really say what's completly on my mind until i see the rest of these ads. But right now, the first impression...is not a good one for me.

  18. #48
    Banned
    Join Date
    May 2008
    Location
    West Siiiiide
    Posts
    24,334
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by jabbronies View Post
    If the league is so concerned with keeping everyone happy, The best idea is to stop marketing to both of these demographics exclusivly. Why is there a need to sell to either the hardcores or the moms? Why not selling the league, the players and the game itself.

    The NFL does it, the NHl does it...even MLB does it. Why is there a need to sell the supporters and the moms as a means to get people in the stadium? Is the game that boring to them? is there not enough appeal in the game itself that they can only sell the lifestyle soccer has to offer?
    You are speaking from the point of view of a fan already in the stands. And since there aren't enough of you and me, obviously they have to market. If your question is "why do they have to market" your answer is found in attendance figures for the playoffs.

    Armchair quarterbacking a marketing campaign is all well and good, but there is a reason marketing executives make big bucks and we don't.

  19. #49
    Registered User
    Join Date
    May 2008
    Location
    Section 110 Row 24
    Posts
    6,799
    Mentioned
    5 Post(s)
    Tagged
    1 Thread(s)

    Default

    Quote Originally Posted by Roogsy View Post
    You are speaking from the point of view of a fan already in the stands. And since there aren't enough of you and me, obviously they have to market. If your question is "why do they have to market" your answer is found in attendance figures for the playoffs.

    Armchair quarterbacking a marketing campaign is all well and good, but there is a reason marketing executives make big bucks and we don't.
    I'm speaking from someone who works in an ad agency and works on big campaigns a regular basis.
    It's not a question of why do they have to market...it's how they are doing it and who they are targeting.

    They are not going to convert a hockey fan or pointy ball fan to watch soccer by splashing a crazed soccer mom as thier campaign spokesman.

  20. #50
    Registered User
    Join Date
    May 2008
    Posts
    1,837
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by Roogsy View Post
    ^ I gotta agree.

    Seriously. They are going to market to soccer moms AS WELL as the die-hard soccer fan. It's bad business to cut out one segment of a possible consumer just because you might hurt the feelings of the other. (Are we really THAT sensitive that this bothers us?)

    Unless you think the stadiums in the US can be filled with 20,000 screaming crazy 20 year old soccer fans for every game of the season, we should simply understand that Volkwagen (who needs these soccer moms) and MLS (who need them as well) WILL market to them and we can either ignore it and realize it's necessary, or cry about it because somehow it takes away from MLS's credibility (how I don't know, somebody explain it to me please).

    If we want major sponsors like VW, Microsoft, Wal-Mart etc. We have to accept that they are putting their money into the league so that they can be exposed to all segments of society, not just the 20 year old male. Otherwise, these major sponsors, who are the ones that WE need more than they need us may walk and take their millions. And then how are we going to get Del Piero over here? You explain it to me. Seriously guys...chill out.
    ^^^^ AGREED!!!

  21. #51
    Banned
    Join Date
    May 2008
    Location
    Captain Jacks
    Posts
    3,412
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    At first I thought it was a porno...

 

 

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •