I think it's quite rare for a company this large and overarching to also have to be forward-facing, because many of their customers are sports fans. Most large corporations only face this sort of scrutiny when they break the law or are life-threatening.
But sports is the most public, consistently accessed portion of the news -- in any country-- which is why it's so ideal for sportswashing by countries like the UAE and Saudi. Your narrative is out there every day.
The downside to that is it requires solid control over the outward message, or it's like having an entire government department meltdown: you quickly realize most of the time, the right hand has no idea what the left hand is doing, because there are too many directors, too many departments, too many individualized fiefdoms of responsibility, too few people actively holding it all together.