Originally Posted by
Mr. Inbetween
For now, I choose to blame MLS/Apple for insisting the match in Toronto be at a typically less than optimal temperature time of 7:30pm in March; the weather at this stage of year is the challenge. I do not understand the rationale; the inflexibility. I get the benefits of anytime, anywhere streaming. Still, just who are the worldwide priority 'live' stream target audiences/subscribers for the service? Which regions are they situated in? For instance, if Messi joins IMCF, are MLS/Apple going to feature him 'live' back to Europe in the middle of their nights? I get the mandate and the scope of this task is daunting. If Europe is one of the main reaches, then wouldn't a compromise, some occasional match starts from early to mid afternoon, be more practical to help build the brand? IIUC, just for NA, CA and SA, east to west, there may be 6 time zones; 6 hours difference may be involved. Moreover, any east coast MLS matches streamed to most of Europe may involve at least 7 time zones; 7 hours difference? At some point, some tweaking, marketing prioritizations, are going to have to happen for domestic or overseas 'live streaming' consumption.