Originally Posted by
bdiddy
So Sponsorships aren't built for that in terms of directly winning customers over.
But think of all the media attention it gets in replays/live TV games that then BMO gets to have it's sponsorship, advertising and media everywhere.
Media tracks all those hits, those views, it help builds brand recognition.
That cost is building and maintaining brand recognition, so that if you are ever thinking of changing banks, then BMO may become more of a though process. Especially since BMO bought Bank of the West.