Quote Originally Posted by bdiddy View Post
So Sponsorships aren't built for that in terms of directly winning customers over.

But think of all the media attention it gets in replays/live TV games that then BMO gets to have it's sponsorship, advertising and media everywhere.

Media tracks all those hits, those views, it help builds brand recognition.

That cost is building and maintaining brand recognition, so that if you are ever thinking of changing banks, then BMO may become more of a though process. Especially since BMO bought Bank of the West.
A British comedian I like said last week, "People always ask why I love going on panel shows so much. I don't, I hate them. But when your job relies on being reasonably famous, you take whatever opportunities exist to remain continually in the public eye." Same deal.