Jays have 40 years of memories, including a whole cohort of people who can still tell you every position's player for 92. They had 6 years of solid contending & that builds a base.
BUT, their average attendance in 2010 was 20K & people were wondering if the game would ever be as popular.
Ultimately, every Toronto sports team but the Leafs develops a core base that always goes & then hopes to add to it by having some good results.
To me, 14K at a summer mid week game with a couple of week's notice in the middle of a long crappy season is actually a good base to have.