The past is a different world in these markets.
I think the big revelation in pro sports is the discovery of the urban south.
Oklahoma City, Vegas, Nashville, Austin... no way any of these were pro sports towns 20 years ago. Atlanta pre Olympics was the worst pro sports market in North America. In the 1980s, the Braves were drawing 10,000 people a game (I went to a game with 3,000 people at it in 1988), the Hawks 5,000.
Now these places are in the vanguard.
btw Austin is bigger than Columbus. Check out its population growth rate
https://en.wikipedia.org/wiki/List_o...tistical_Areas