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  1. #241
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    No way in hades that a Bogers owned MLSE product goes back to CBC without it being some sort of HNIC style desperation deal by the CBC - and they arn't making those anymore.

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    Quote Originally Posted by ensco View Post
    I just want to add that this is throwing money away. The only reason to accept 116K on Saturday night instead of 250K on Thursday night is because you believe that this is part of a growth strategy that will see the Saturday night numbers grow much faster (based on some sort of appointment viewing strategy)

    But why does anyone believe that? Nobody has ever watched TV on summer Saturday nights, ever, for anything. Just as importantly, the TV market is moving away from appointment viewing.

    TFC and MLS have all been sold a ridiculous story around a low probability brand startegy that is consigning them to the dregs of the market, and is costing them real money.
    Who do you think is the party at the table pushing this so called growth strategy? This Saturday night thing has to be all about TV as opposed to the gate. Where the gate has not really been affected, we have actually seen growth on that front, gone are the days of smoke and mirrors game that was played with the announced attendance.

    Remember The Man, The Legend, The Goal 5-12-07 and All That #9 Left On The Pitch, Thanks For The Memories !!!

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    Quote Originally Posted by ensco View Post
    I just want to add that this is throwing money away. The only reason to accept 116K on Saturday night instead of 250K on Thursday night is because you believe that this is part of a growth strategy that will see the Saturday night numbers grow much faster (based on some sort of appointment viewing strategy)

    But why does anyone believe that? Nobody has ever watched TV on summer Saturday nights, ever, for anything. Just as importantly, the TV market is moving away from appointment viewing.

    TFC and MLS have all been sold a ridiculous story around a low probability brand startegy that is consigning them to the dregs of the market, and is costing them real money.


    This was supposed to be biggest TV night of the season. Its rivalry week. TSN opened up its saturday night schedule. This one night was designed for TV by TSN when the other leagues are off. TSN and the league have to be disappointed.
    Last edited by Onyx; 08-31-2016 at 02:34 PM.

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    Quote Originally Posted by Onyx View Post
    This was supposed to be biggest TV night of the season. Its rivalry week. TSN opened up its saturday night schedule. This one night was designed for TV by TSN when the other leagues are off. TSN and the league have to be disappointed.
    Agreed but did the ratings include RDS coverage and provide a combined number?

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    Quote Originally Posted by Red CB Toronto View Post
    Who do you think is the party at the table pushing this so called growth strategy? This Saturday night thing has to be all about TV as opposed to the gate. Where the gate has not really been affected, we have actually seen growth on that front, gone are the days of smoke and mirrors game that was played with the announced attendance.
    Business guys at TFC/MLSE. Maybe Leiweke originally. There have been stories in Sports Business Daily, and publications like that, about TFC's TV "relaunch" in 2015 with a Saturday night appointment strategy
    “What the world needs is more geniuses with humility; there are so few of us left.”

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    Quote Originally Posted by OgtheDim View Post
    No way in hades that a Bogers owned MLSE product goes back to CBC without it being some sort of HNIC style desperation deal by the CBC - and they arn't making those anymore.
    TFC got 500K on CBC in May 2007 for a Saturday afternoon game that fed into HNIC playoffs.

    Amazing to think about the excitement/novelty value that was thrown away in the bad old days.
    “What the world needs is more geniuses with humility; there are so few of us left.”

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    Quote Originally Posted by ensco View Post
    Business guys at TFC/MLSE. Maybe Leiweke originally. There have been stories in Sports Business Daily, and publications like that, about TFC's TV "relaunch" in 2015 with a Saturday night appointment strategy
    I would have to think with Rogers and Bell ultimately being about tv, this strategy will fall by the wayside at some point. A ratings first approach will be taken. With this Saturday thing it appears advertising dollars are just being left at the doorstep. To be honest where 250-300K could be very attractive to some advertisers they would not even considered it at 80-100K regardless of how discounted the buy would be as it's simply too small time for them.

    Remember The Man, The Legend, The Goal 5-12-07 and All That #9 Left On The Pitch, Thanks For The Memories !!!

  8. #248
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    Quote Originally Posted by Richard View Post
    Which is hilarious and disconcerting. Just look at this from an archived thread from here back in 2010.

    http://forums.redpatchboys.ca/archiv...p/t-22952.html



    A game versus Chivas back in 2010 got 134K viewers.

    Bonkers. Maddening that TFC doesn't go back to CBC.

    CBC is essentially free for people to watch. TSN - isn't even in basic cable
    With a shit load of people cutting the cord, there are a lot of viewers lost based on that fact alone.

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    Quote Originally Posted by jabbronies View Post
    CBC is essentially free for people to watch. TSN - isn't even in basic cable
    With a shit load of people cutting the cord, there are a lot of viewers lost based on that fact alone.
    Except... Jays are exclusively on Sportsnet

    Folks cut cords for TFC but not the Jays?

    (Argos are exclusively on TSN. Raptors aren't on CBC and the Leafs play all midweek games on one of Sportsnet or TSN. I think all of their ratings are good.)
    Last edited by Pookie; 08-31-2016 at 05:27 PM.

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    Quote Originally Posted by ensco View Post
    TFC got 500K on CBC in May 2007 for a Saturday afternoon game that fed into HNIC playoffs.

    Amazing to think about the excitement/novelty value that was thrown away in the bad old days.
    It is.

    The interesting question is whether a December MLS final involving TFC could ever get back to that initial excitement level.

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    Some of us remember when the Jays were...well...not so big anymore.

    Like just 2 1/2 years ago.

    https://ca.sports.yahoo.com/blogs/eh...210515088.html


    370K for a season opener.

    The base for Jays is low. Like half of the CFL low.

    Its been energized since but that rise is fuelled by them being a contender.

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    Quote Originally Posted by OgtheDim View Post
    Some of us remember when the Jays were...well...not so big anymore.

    Like just 2 1/2 years ago.

    https://ca.sports.yahoo.com/blogs/eh...210515088.html


    370K for a season opener.

    The base for Jays is low. Like half of the CFL low.

    Its been energized since but that rise is fuelled by them being a contender.
    You got to also remember that 20 years of not contending takes its toll too.

    TFC had a golden goose, they killed it, the TV rating are abysmal in part because of that.

    The best way to get the brand back is to put Giovinco on national television. The CBC would allow for brand building.

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    You know what I'm sick of this tv ratings crap for people to come on here and say "see no one cares about TFC or the MLS because look at the ratings", give me a bloody break, TSN hardly advertises when these games are on, TFC games are all over the bloody place in terms of which chanels they are on. There is hardly any mainstream media attention given to TFC, TFC MLS has to compete with how many world wide soccer leagues that are shown on Canadian TV , how many baseball leagues do the Jays have to compete with or the NHL or the Argos or the Raptors? TFC and the MLS are in a unique situation when it comes to competing with eyeballs , when these other teams have all this competition to deal with then we can start talking about TV bloody ratings until then forget about the useless comparisons!

  14. #254
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    Quote Originally Posted by SoccMan2 View Post
    You know what I'm sick of this tv ratings crap for people to come on here and say "see no one cares about TFC or the MLS because look at the ratings", give me a bloody break, TSN hardly advertises when these games are on, TFC games are all over the bloody place in terms of which chanels they are on. There is hardly any mainstream media attention given to TFC, TFC MLS has to compete with how many world wide soccer leagues that are shown on Canadian TV , how many baseball leagues do the Jays have to compete with or the NHL or the Argos or the Raptors? TFC and the MLS are in a unique situation when it comes to competing with eyeballs , when these other teams have all this competition to deal with then we can start talking about TV bloody ratings until then forget about the useless comparisons!
    Actually i was going to mention, i noticed the TSN advertising for MLS so much this season. They do a ton of work advertising the games during week and getting people to watch.

    Sportsnet does sweet fuck fall. They stick it on the worst network, and don't promote it. Its like they are holding their noses when they have to show it.
    Last edited by Onyx; 08-31-2016 at 07:24 PM.

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    Quote Originally Posted by OgtheDim View Post
    Some of us remember when the Jays were...well...not so big anymore.

    Like just 2 1/2 years ago.

    https://ca.sports.yahoo.com/blogs/eh...210515088.html


    370K for a season opener.

    The base for Jays is low. Like half of the CFL low.

    Its been energized since but that rise is fuelled by them being a contender.
    At a game in earlier May last year (15 months ago) tuesday night with barely 7000 in the dome, thinking wow this is what it was like when Montreal expos died. Its been an amazing turnaround in such a short time.
    Last edited by Onyx; 08-31-2016 at 07:29 PM.

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    Quote Originally Posted by Onyx View Post
    Actually i was going to mention, i noticed the TSN advertising for MLS so much this season. They do a ton of work advertising the games during week and getting people to watch.

    Sportsnet does sweet fuck fall. They stick it on the worst network, and don't promote it. Its like they are holding their noses when they have to show it.
    I agree

    The "soccer lives here" promos are excellent. Tying MLS to EPL and other top leagues. Trying to appeal to soccer fans in general to watch.

  17. #257
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    I would be curious to know to know what the baseline rating for the Jays is right now, as I would think it would be naive to just use this season to determine it? Baseball including the Blue Jays is the most volatile of any sport when it comes to both ratings and attendance.

    Even just last weekend with the Twins series. Friday drew 1,430,000, Saturday 1,020,000 and Sunday 1,450,000. That's a drop and rise of over 400K during the 3 days.





    Quote Originally Posted by OgtheDim View Post
    Some of us remember when the Jays were...well...not so big anymore.

    Like just 2 1/2 years ago.

    https://ca.sports.yahoo.com/blogs/eh...210515088.html


    370K for a season opener.

    The base for Jays is low. Like half of the CFL low.

    Its been energized since but that rise is fuelled by them being a contender.

    Remember The Man, The Legend, The Goal 5-12-07 and All That #9 Left On The Pitch, Thanks For The Memories !!!

  18. #258
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    There is so much that goes into making the TV product successful. Time slots, advertising, production quality, etc...

    I think that the norm in this league is ratings haven't caught on. TFC no different really...

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    Looks like TFC vs NYRB got a 0.8 rating over night. The twitter seems to think this is the best MLS rating of the year. Does anyone know how this translates into actual views? Apparently means just over 1 million?

    https://twitter.com/AustinKarp/statu...66390803980288

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    Quote Originally Posted by TFC/Everton View Post
    Looks like TFC vs NYRB got a 0.8 rating over night. The twitter seems to think this is the best MLS rating of the year. Does anyone know how this translates into actual views? Apparently means just over 1 million?

    https://twitter.com/AustinKarp/statu...66390803980288
    Not a chance its anywhere close to 1 million.

  21. #261
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    Quote Originally Posted by TFC/Everton View Post
    Looks like TFC vs NYRB got a 0.8 rating over night. The twitter seems to think this is the best MLS rating of the year. Does anyone know how this translates into actual views? Apparently means just over 1 million?

    https://twitter.com/AustinKarp/statu...66390803980288
    900kish. 0.8 is infomercial-like bad in the US especially for network time

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    Quote Originally Posted by Richard View Post
    Not a chance its anywhere close to 1 million.
    Richard, that's for the USA.

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    Quote Originally Posted by Onyx View Post
    900kish. 0.8 is infomercial-like bad in the US especially for network time
    Actually, that's pretty good for MLS. Non-NASCAR racing, for instance, regularly gets 0.5 or less. (Indycar races not on Memorial Day weekend, morning F1 races, sportscars, etc)

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    That's pretty good to hit 0.8. A Premier League game on NBC on Saturday afternoon August 30th between Man U and Hull had a 0.7 rating and 1.2 million viewers. So I can only assume 0.8 translates into higher viewership numbers than that 1.2 million.

    Regular season NHL ratings on NBC are often in the 0.8 - 1.0 rating range - so for an MLS game to be in that range is encouraging helped undoubtedly by the HUGE lead-in from the NFL on Fox.
    Last edited by TravelPat; 09-19-2016 at 10:33 PM.

  25. #265
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    Fox is doing wonders in the states for promoting MLS games. US fans are really happy with fox.

  26. #266
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    Almost 1.3 million viewers. Not bad for MLS!

    https://twitter.com/SportsTVRatings/...30730526601216

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    Quote Originally Posted by TFC/Everton View Post
    Almost 1.3 million viewers. Not bad for MLS!

    https://twitter.com/SportsTVRatings/...30730526601216
    And we almost beat Sunday Night baseball! https://twitter.com/SportsTVRatings/...31577948004352

  28. #268
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    Fox strategy of piggybacking off NFL games seems to be working for MLS and it wasn't available in all US markets. Though, number posted is window for both games rather than standard average per game. So, it could be over/under stated for an individual game.

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    If they did that consistently through Sept and October, and audience would be built.

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    http://www.foxsports.com/presspass/l...wership-record

    Fox sports press release. Look for more NFL and MLS fox match ups to come. Great news.

 

 

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