Originally Posted by
Onyx
Yep.
MLSE just borrowed $120m for the reno. They will just take all the namings rights $ and pay back the debt for the reno.
Nothing will go down to the club level. TFC didn't borrow $120m, MLSE did. If BMO paid anything for shirt sponsor (and MLS rules say its has to be 500k minimum), that goes to the club.
Naming rights will not affect season ticket prices ... shirt sponsorship revenue probably affects if they change season ticket prices
you have to separate the club (ticket sales, sponsorship, player salaries, front office, etc) from ownership (board level management, financier, and providing services to all its club plus now argos through services agreement).