New Sponsorship? Any word?

[OgtheDim]

Yep.
MLSE just borrowed $120m for the reno. They will just take all the namings rights $ and pay back the debt for the reno.
Nothing will go down to the club level. TFC didn't borrow $120m, MLSE did. If BMO paid anything for shirt sponsor (and MLS rules say its has to be 500k minimum), that goes to the club.
Naming rights will not affect season ticket prices ... shirt sponsorship revenue probably affects if they change season ticket prices

you have to separate the club (ticket sales, sponsorship, player salaries, front office, etc) from ownership (board level management, financier, and providing services to all its club plus now argos through services agreement).

You are being very arbitrary about what division revenue goes into and what division expenses come out of.

[Onyx]

You are being very arbitrary about what division revenue goes into and what division expenses come out of.

Not really. MLSE runs the stadium - naming rights are stadium revenue source part of the deal with the city. MLSE has a lease with TFC as well as the argos. The lease reflects some sort of market rate for renting the stadium, concessions split, parking split with MLSE, leaser and the city, etc.

You got to look at it that way. MLSE could sell the club tomorrow to some Saudi prince. The saudi prince wouldn't get the stadium, they would just get the club. MLSE would continue to run the stadium under contract with the city.

Shirt sponsor would be club level. Directly effect the profitability of the club. Profitability of the club has a impact on ticket prices.

Naming rights cash will go directly to pay down the money MLSE spent on the stadium, no impact on the club. (ie. The naming rights will not give TFC other $2m to sign another DP)

[ryan]

The Argonauts indirectly do because of who their ownership is. Guess its up to Larry and Bell if they direct any of said money to their investment.

Not really accurate.

MLSE as an organization will make money off this deal. It's not like Bell and Larry can take 66% of that sale and put it into the Argos, doesn't work like that.

[Shway]

Does this include TFCII and academy sponsorship for one year as well, or just the first team?