ATLANTA UNITED FC - Atlanta expansion team name, colours, and crest unveiled

[Cashcleaner]

From mlssoccer.com:

Atlanta's MLS expansion team, which kicks off in 2017, officially has a name, logo and club colors.

Atlanta United FC unveiled their club badge and colors on Tuesday night at an event held for club supporters at a local midtown Atlanta establishment.

Owner Arthur Blank, club president Darren Eales and technical director Carlos Bocanegra were all in attendance, and the reveal was made through a video narrated by long-time soccer commentator Jon Champion.

The team's logo features a circle reminiscent of the city's seal and Olympic heritage with a bold "A" at the center of the circle. Behind the "A" are five black and red stripes representing the five pillars of the club: unity, determination, community, excellence and innovation.

Atlanta United FC, who will play their home games in a new state-of-the-art, retractable-roof stadium in downtown, will sport three primary colors: black (symbol of strength and power), red (a reflection of pride and passion) and gold (representing excellence).

The club also unveiled its new Twitter hashtag: #ATLUTD.

Crest


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Thoughts on the look of the league's newest club?

[SmokedPanda]

really nice colors and solid crest

[Initial B]

A design by focus group. I would have chosen different colors to stand out.

[ManUtd4ever]

Very sharp.

[__wowza]

meh.
glad they're trying to carve out a distinct identity in the league. like dallas' hoops (or lack thereof), galaxies sash, etc.

[Cashcleaner]

Very sharp.

Agree for the most part. I think the crest could use more imagery that would actually represent the city more, but it's a pretty solid colour scheme - especially the gold.

[Mateo1985]

I like everything except the "united" part of the name.

[ensco]

It is absolutely identical to the AC Milan kit a couple of years ago

[MKR]

wait you guys like that crest?

it looks like windows clipart.

[Fort York Redcoat]

This can never be topped.

[ManUtd4ever]

This can never be topped.

LOL. A bit of perspective is always good.

[Brooker]

Shit.

Look forward to getting 3 pts from them each time.

[troy1982]

LOL. A bit of perspective is always good.

This is the silverbacks current badge that has been in use for a few years

[greatwhitenorf]

Not a surprising choice of colours. Arthur Blank's Atlanta Falcons wear black and red. It'll simplify stadium décor, unlike, say, BMO Field where, ohh fcuk it, don't even want to think about it.

[Cashcleaner]

wait you guys like that crest?

it looks like windows clipart.

I like the colour scheme. Red, black, and gold works well like that. But like I said, it could use more imagery than just a simple A. Apparently, the designers were trying to invoke the theme of Atlanta's rail heritage (hence the 2 vertical black bars in the centre of the crest), but I think something more obvious would have been better. Incorporating something like rail spikes or a level crossing sign (crossbuck) might have worked. A lot of MLS clubs are playing it safe nowadays with minimalist and/or abstract crests.

I do happen to like their supporter's group logo, though:

[Brooker]

^^^^ They aren't by any chance an AHL team aswell, are they?

[Fort York Redcoat]

I like the colour scheme. Red, black, and gold works well like that. But like I said, it could use more imagery than just a simple A. Apparently, the designers were trying to invoke the theme of Atlanta's rail heritage (hence the 2 vertical black bars in the centre of the crest), but I think something more obvious would have been better. Incorporating something like rail spikes or a level crossing sign (crossbuck) might have worked. A lot of MLS clubs are playing it safe nowadays with minimalist and/or abstract crests.

I do happen to like their supporter's group logo, though:

Hmmm looks like a friendly place

[Ossington Mental Youth]

meh.
glad they're trying to carve out a distinct identity in the league. like dallas' hoops (or lack thereof), galaxies sash, etc.

this.
nothing about the name or look that makes it anythign special

[ryan]

I like everything except the "united" part of the name.

Agreed. Shite generic club name but a pretty decent looking top.

[aajking]

Agree with the general consensus. Solid jersey and colours but pretty bad crest and name. Silverbacks badge was better with a classic look.

[icecoldbeer]

Rubbermaid for plastic fans haha