Why? They sponsor Whitecaps right now, why would they stop Rogers doing same for TFC?
Rogers has step up their promotion since they bought 37.5% shares of MLSE. If you're Rogers customer, you can win seats for games or collect enough reward points to get tickets for TFC games which is highly popular (they run out of tickets for rest of season). Also, they're only current Canadian company from TFC sponsors who are rich enough to spend $4 million per year to sponsor their jersey. Also, Rogers only broadcast TFC games on their networks when comes to MLS. It makes too much sense for Rogers to sponsor TFC especially how they're stepping up promoting TFC lately.
KIA is another one, but article in the end says one of expert excepts it will be a Canadian company who is current TFC sponsor.