BMO not renewing jersey sponsorship

[TFC07]

I can't see the Bell side of the board at MLSE agreeing to that.

Why? They sponsor Whitecaps right now, why would they stop Rogers doing same for TFC?

Rogers has step up their promotion since they bought 37.5% shares of MLSE. If you're Rogers customer, you can win seats for games or collect enough reward points to get tickets for TFC games which is highly popular (they run out of tickets for rest of season). Also, they're only current Canadian company from TFC sponsors who are rich enough to spend $4 million per year to sponsor their jersey. Also, Rogers only broadcast TFC games on their networks when comes to MLS. It makes too much sense for Rogers to sponsor TFC especially how they're stepping up promoting TFC lately.

KIA is another one, but article in the end says one of expert excepts it will be a Canadian company who is current TFC sponsor.

[Huyton]

Canadian tire...they own Marks, and already have their name on the Ottawa hockey arena.

[Qman]

Canadian tire...they own Marks, and already have their name on the Ottawa hockey arena.

i'll pay for my tickets with canadian tire money

[jimiv]

You may be right but since Bell and Rogers don't get along in the boardroom, I can't see Bell being all that keen to have Rogers' name on the jersey, especially since Rogers' has already invested a lot into marketing surrounding TFC with their name.

[jazzy]

So Canadian Tire it is ...............bets

[jazzy]

Since BMO is staying with the Impact, it's only logical that TFC gets TD (Toronto Dominion) Bank as their sponsor.

but this is who I'd like ....and not because they're a crappy bank

[Daveisonfire]

I would be surprised if it was Bell or Rogers, why not pull some external revenue for the company rather than half of it paying into itself? KIA certainly will be a bidder, they already have the naming to the training grounds so it's a logical next step for them in terms building more brand association / loyalty. As for the quote about the Canadian company, that just seems like someone marinating the bidding process.

[jazzy]

We wouldn't object to TD Bank but sure hope the Reds stay red and not green!

In addition, will that mean no more free jerseys if we pay with our BMO TFC card?
J&M

great point , what if the new sponsor hates red or is known for a certain colour ? Although we are using the darks more and more .

[Daveisonfire]

If BMO continues as a partner, then you won't see TD shirts.

[Cuppy]

Canadian tire...they own Marks, and already have their name on the Ottawa hockey arena.

And remember CT purchased SportChek last year. I work for the company and I haven't heard anything yet. Once I hear anything I will open up the flood gate

[Kaz]

So when they flush the season down the toliet.

[OgtheDim]

They already do the game in six so this would be nice.

I would love that symbol on our shirts, but I don't think the liquor laws would allow it.

[Hitcho]

I still have a season one shirt with TORONTO on the front. Would love it if they did that for one seaosn while they find a new sponsor for 2016. They'd sell a lot more shirts that season than they normally do...

[Hitcho]

I would love that symbol on our shirts, but I don't think the liquor laws would allow it.

I'd prefer JACK LIVES HERE to be on there - way cooler!

[Pookie]

Lots of logical possibilities. Here would be some alternatives for shirt sponsors

1. @IamJermainDefoe
2. The Toronto Argonauts
3. Fieldturf
4. Nike (Umbro or Puma)

[jimiv]

How about... Air Canada Rouge?

[Cashcleaner]

I can't see the Bell side of the board at MLSE agreeing to that.

Why not? Guys, you gotta realise money is money. Billion dollar corporations don't act like jealous spouses or schoolyard rivals. You know what Bell sees in their minds if Rogers offers 5 million a year for the shirt sponsor rights? They see the 5 million a year.

Rogers actually makes a lot of sense for TFC. I don't think their marketing department is going to be happy with Vancouver sporting shirts with Bell plastered on them and having no representation themselves.

Also, it would look sorta sharp, I think:

Home



Away

[ensco]

Had a feeling that this may happen after they pumped big money into a Raptors sponsorship deal.

Someone else I respect mentioned this. That could be a big part of what happened.

Which would you put more dough into if it were you, TFC or the Raptors?

[Wagner]

Does the group secretly have any Thomson family heirs?

are you uber-rich and don't know what to spend your money on??

You'll be a legend if you get the RPB logo on the jersey.

[OgtheDim]

If TL was still around mentally, I'd say it would have to be an international brand, which fits KIA.

Rogers isn't cared about anywhere then Canada.


I also still don't think it will be internal as this is income potential. Since when do Rogers give up on income potential for 14K of viewers and a bit of "See Bell, we are big too!" aggro stuff? They didn't get rich by being petty.

[ensco]

I don't want it to be a marginal company operating at the edges, like Herbalife or bwin.

KIA would be great. They could figure out how to link one of those muscular squirrels they use in their ads to our legendary 2007 striker.

[Red CB Toronto]

I don't want it to be a marginal company operating at the edges, like Herbalife or bwin.

KIA would be great. They could figure out how to link one of those muscular squirrels they use in their ads to our legendary 2007 striker.

It is the marginal companies that are looking to raise their public awareness who are the ones who sometimes will spend the most money on these type of deals. Something along the likes of an energy drink like 5 Hour Energy. There are all sorts of possibilities.

[Initial B]

You know, with all the talk of Bell or Rogers as sponsor, why can't it be Bell and Rogers? Rogers would get the front of the jersey and Bell would get the shoulders/sleeves. They own MLSE, so why wouldn't they both take advantage of free advertising on the jerseys? Of course, if they can sell the space at their asking price that okay. Either way, they win.

[Phil]

Canadian tire...they own Marks, and already have their name on the Ottawa hockey arena.

They also bought sportcheck....who sponsors the team and just took over the Real Sports store across from the ACC.

Bell own TSN who expanded to 5 channels and seem to be upping their MLS coverage, so even being a owner, they do have a 'soccer' tendency given the whitecaps shirts and all.

[nascarguy]

new shirt logo ...lol

[Detroit_TFC]

It is the marginal companies that are looking to raise their public awareness who are the ones who sometimes will spend the most money on these type of deals. Something along the likes of an energy drink like 5 Hour Energy. There are all sorts of possibilities.

There are 3 multi-level marketing organization shirt sponsors but none in Eastern Conf (LA, FCD and RSL). Hopefully it stays that way.

[nascarguy]

There are 3 multi-level marketing organization shirt sponsors but none in Eastern Conf (LA, FCD and RSL). Hopefully it stays that way.

here is a company from Toronto

[Cas87]

Does anyone think Porter may have the cash for it?

This wouldn't look too bad on a TFC jersey:



But out of all the suggestions so far, I think KIA is the most likely.

This would only work if Porter gets their larger jets approved at Billy Bishop and can conceivably be the offical airline of TFC (at least within the Eastern Conference).

[Pookie]

In thinking of potential sponsors you have to ask why is BMO dropping them?

Ultimately it is the value received doesn't justify the spend.

Companies with similar target markets to BMO aren't likely to see it as a good investment.

Considering the hype of Defoe didn't translate into mainstream following, I have to think it will be a second tier type sponsor or if a big name, someone buying into the Leafs property and TFC becomes an add on.

[burlington Red]

In thinking of potential sponsors you have to ask why is BMO dropping them?

Ultimately it is the value received doesn't justify the spend.

Companies with similar target markets to BMO aren't likely to see it as a good investment.

Considering the hype of Defoe didn't translate into mainstream following, I have to think it will be a second tier type sponsor or if a big name, someone buying into the Leafs property and TFC becomes an add on.

you could ask the same question why Nike dropped Utd, whatever their reasons where and many were speculated, Adidas jumped right in with an even bigger deal to replace them.