Yes, you are absolutely right about supporters in that we pay the least and expect the most; but we help sell the team with our presence, and there is a very real dollar amount that can be attached to our activities which the club reaps. Remember, we were basically selling the club for its first four years or so. The supporters were featured heavily on the website, billboards, and newspaper ads. Even today when I talk about TFC to people who don't really follow the team or MLS, the first thing they usually mention is the supporters. And on top of that, I would wager that the supporters spend far much more on merch than the more casual fans - something the club undoubtedly notices as well.