Article in La Presse had an interview with a VP of Montreal Impact Richard Legendre. Copying facts from BigSoccer thread

A french journalist got a thus far unprecedented amount of detail out of team vice-president Richard Legendre.

Here are some salient points translated:

-The Impact expect revenues of $19 Million and plan on making a slight profit this year, which they did not do last year

-The team expects to do better than last year, and has already reserved dates at the Olympic stadium for a potential MLS cup final, on December 7th and 8th.

- To break even, the team plans of selling 8000 season tickets and getting an average of 18500 people per game at Saputo Stadium. Last year they averaged 17000 at the Saputo stadium matches.

-This also depends on how many group and discounted tickets they sell. Last year they sold many big group sales and discounted ticket packs.

-Playoffs would be nice, but are not a prerequisite for financial success.

- 75% of spectators are under 45 years old. 45% are between 18 and 35

-Going from NASL to MLS has led to significant growth, it has tripled our revenues from $6-7 million to $19 million(estimated) this year.

- One month away from the home opener on March 16th, the team has sold 7000 season tickets, going for $300-$1000 each. The team wants to do better than last year, where they sold 8000 season tickets.

-Also, the 34 suites of 8-12 seats have been sold out. 250 premium mezzanine seats(terraces) have been sold. a 20 seat terrace costs $25,000 for the season or $1300 per game

-The team still has work to do on the broadcast front. They drew an average of 150,000 on 10 games on RDS(TSN/ESPN afiliate with priority selection on games) and 50,000 on TVA sports(New channel, less known). 200,000 people watched the 2012 season opener against Vancouver. For comparsion, 1.3 million people tuned in to RDS to watch the first post lockout hockey game between Montreal Canadiens and Toronto Maple-Leafs.

RDS and TVA sport are french language channels, almost exclusively serving Quebec's population of 8.1 million. RDS games are all broadcast on TSN nationwide in english, those numbers are not included.

http://affaires.lapresse.ca/economie...3_section_POS2
http://translate.google.com/translat...3_section_POS2