The PR does matter, and this was a perfect example. Instead of talking about the merits or lack thereof of Nelsen as a head coach, the story has been the "most bizarre coaching hiring ever in MLS." The fact is, they had no straight answer for anything. They didn't come out off the top and say that Nelsen is contractually obligated to QPR and would join the team when done. Instead it slowly came out as Payne was talking that he won't be available for a while. All that did was make for confusion. I would hope that they would have figured out before the press conference that someone would want to know something like, you know, when Nelsen will actually be there to start coaching. They never had a good answer to that most simple question the whole time. It was extremely bad communication and really shot their credibility.