I, of course, would "prefer" the team I watch every week to be fantastic and always get results. But I know that's unrealistic, and its partly that I've NEVER followed an "always winning club". My mentality/reality is that when I become fan of a team I have to go through a lot of pain and get a few highs. I think that's the same for the majority of football fans too. Hardly any fans always have a winning team to follow (save for Man Utd, Barca and Real fans, maybe Celtic and Rangers (up until now!)).
I understand that TFC are putting up prices, and I'd love a winning club to go along with that. I may not be a "fighter" in terms of demanding a fantastic product, but I just realise/think that it takes a lot of time before YOUR club is a winning club.
Football is all about those small highs in among a lot of low points. It's all about that ONE cup run, and that ONE season when it all goes perfectly. And in between its a lot of watching hard football, shouting at the players and willing them to be better.
I followed my English team (where I was born and bred) for over ten season as a season ticket holder and watched them through ONE promotion season. Meanwhile they had 4 relegations (out of the football league altogether at one point!). So, I followed them, even though they sucked, and the owner was gauging the fans dry in the process. But I never waivered and kept going to the games.
Some might call me a sucker. But just the act of going to watch a football game in a stadium is like taking a drug, for me. I LOVE going. I LOVE shouting at the players and willing them on. I never EVER assume that "my team" is going to be a success. Part of the appeal of football is that its a massive amount of frustration building to that short orgasm of happiness (that cup win, that league win).
THAT is why I will always renew my season ticket! What I get out of game days is hard to put into words, really. And when I get addicted to a club, I won't ever back down and always go to the games. TFC are just a part of my life now as Oxford are back in England.