MLS signed a three year broadcasting deal with NBC.
The deal takes effect with the '12 MLS season. NBC picked up the package that currently is with Fox Soccer. Deal terms have 45 MLS games and four U.S. men's national soccer team games carried live on NBC and Versus, which will be renamed NBC Sports Network in January. "This is clearly another great moment for the sport of American soccer," MLS Commissioner Don Garber told THE DAILY. "NBC has a larger audience and a greater variety of platforms, with network, cable and digital." The deal runs through '14, which is when the ESPN and Univision media deals with MLS end. At that point, MLS most likely would go to market with two packages -- one English and one Spanish -- rather than three. Deal terms will have NBC broadcast two regular-season MLS games, two playoff games and two U.S. national team appearances. NBC's cable channel will carry 38 regular-season games, three playoff games and the other two national team matches. NBC picks up all digital rights to these games.
NHL RELATIONSHIP INFLUENCED DEAL: Garber said he was attracted by NBC's history of promoting properties, specifically pointing to the network's relationship with the NHL. "I've watched with envy what NBC has done for the NHL," he said. "We hope NBC can do for soccer what they've been able to do for hockey." Garber praised Fox Soccer, saying it has "turned into a much more professionally produced cable network" under Nathanson. But he said he could not pass up the added reach that Versus (76 million homes) has over Fox Soccer (39 million homes).
Important Points:
- ESPN pays 8 million, Univision pays 8 million and FSC pays 6.25 (Now NBC is paying between 10-12 million) a season. All three deals are up after the 2014 season, this is when MLS plans to negotiate bigger deals.
-Coverage has nearly doubled from 39 to 76 million homes.
-NBC Sports/Versus is reknowned for its excellent promotion of its products, ie. its job with the NHL.
-Last year Fox paid 3 million, next year they're gettign 10-12 for the same deal!
-More games televised.
-6 nationally broadcasted games on network, this year theres 0.