It's funny my father had never coached soccer before I think he only did it because the league had more kids the coaches summer of '86. My father had coached football, and played various sports all the way through, and worked with kids a lot. And this is where i have a lot of respect for my father... he took the time to learn the rules of the game, took the time to learn the drills, and took the time to learns the tactics. And that I think was the most important things... because some of the kids were not great, heck I wasn't great.
I remember coming in for dinner the week before soccer started and he was reading the rules and books on tactics, and he had gotten tapes from the library. He didn't to the bare minimum he took it seriously. That change, in mentality at the coach level, plus teaching the kids to actually play with the goal of winning without scorn for losing if you try is the important part.
It's not about win win win, or not keeping score and working just on skills. it's about building heart from a young age, while teach skills, and putting a hunger to win without shame for losing. You might lose every game but if you go out every game looking for a win, and every player on the pitch is doing the same, the skill level that will develop will be astounding.