MLSE did do a few things id give them credit for.
1) The team name and badge and jersey was the best thing they ever did. They didnt follow the USA typical sport name like the Lions or dragons shit and they made the badge and name look very English, giving fans a sense that this team was going to be a propperly pro team.
2) the scarfs that came with season packages was well done, it did help build the atmsohpere at the beginning of games, something new in MLS at the time. Made me think of games youd see at Liverpool or Celtic.
3) MLSE helped make BMO a bit more like Euro stadiums with the white seats creatting a maple leaf and the words Toronto and BMO, it gave you a feelling like it was a real stadium just for Toronto FC.
4) ticket prices were well done in the first season, and made the cheapest seats behind the goals to help make the supporters section possible for groups to get organized in that section.
5) advertising in year 1 was good if anyone can remember them, i remember the commercial with Jimmy B headding the ball all the way through it. They were clean and easy, but at same time not jumping down your throat like the commercials that followed in the later years with BMO selling the fans as if we were some sort of warriors
6) Handing out those coushins which i thot was stupid at first turned out to be a great decision and sure created one of TFC best memory. Was greate on TV and great pictures in the papper of it. When people saw that they just thot TFC fans were mad.
7) Having those 2 giant TFC banners we use to pass around the stadium was quite cool at the time, before supporters even had time to organize our own tifos it made it feel more like you were in a europe stadium and it really got the fans into, some had never seen things like that before.
8) got real grass!
however thats probably just about it, it was mainly all in year 1, after year 1 i dont know what the fuck happened. Seems as if the FO did everything wrong after that point and ticket price increase vs shit quality on the field was the worst of them all. The FO seemed to even start fighting against the supporters something that created the team. The supporter groups were created without MLSE. The singing, chanting, tifos, flag waving, marching to the stadium, streammer throwing was all done with no help from MLSE. The only positive thing they did was let us bring flags, streammers and giant banners into the stadium, something they dont even seem to let us do that these days.
Now i think new teams look at what Seattle does to attract fans, how to work with fans and create that hype. New teams probably just hold Toronto up as a model on what not to do to scare fans away and fuck it all up.