Agreed Dunc, but therein lies the problem. See my post above that MLSE will not tolerate a drop in revenue streams (how could they justify that to the pension funds?) so they will compensate by taking more money from the seats that are sold (ie, the lower priced ones) and concessions, and in typical sleaze ball fashion they will screw the money out of us by fiddling the per game amount and raising the prices for things like the V-Cup games which we are FORCED into buying as part of the season ticket pack.
What would attendance be at the Carlsberg Cup friendly if we were not forced to buy the tickets? About 3,000 probably. But they likely have a deal with Carlsberg to include it on the fixture list and it gives them a guaranteed cash haul from something that would otherwise be an arse bleed.