Official TFC TV Ratings Thread...

[Carts]

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Saturday July 24, 2010
Toronto FC vs FC Dallas
3:47pm/et
CBC National = 153,000 (abreviated pre-game & match)

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Wednesday July 21, 2010
Toronto FC vs Bolton Wanderers
7:30pm/et
Rogers Local 10 (Toronto Only) = not available

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Saturday July 17, 2010
Philadelphia Union vs Toronto FC
3:30pm/et
CBC National = 132,000 (pre-game & match)

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Saturday July 10, 2010
Toronto FC vs Colorado Rapids
12:00pm/et
CBC National = 215,000
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Thursday July 1, 2010
Toronto FC vs Houston Dynamo
7:00pm/et
SportsNet Ontario = 58,000
SportsNet Pacific = 17,000
Total Audience = 75,000

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Saturday June 26, 2010
Toronto FC vs Los Angele Galaxy
7:30pm/et (pre-game & game)
SportsNet Ontario = 123,000

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Saturday June 5, 2010
Toronto FC vs Kansas City
3:30pm/et (pre-game & game)
CBC National = 193,000

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Wednesday June 2nd, 2010
Toronto FC vs Vancouver
8pm/et
SportsNet East = 4,000
SportsNet West = 4,000
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Total Audience = 8,000

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Saturday May 29th, 2010
San Jose vs Toronto FC
10pm/et
SportsNet Ontario = 31,000
SportsNet Pacific = 27,000
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Total Audience = 58,000

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Saturday May 22nd, 2010
Toronto FC vs New England
1pm/et
CBC National = 134,000

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Wednesday May 19th, 2010
Vancouver vs Toronto FC
11pm/et (tape delay)
SportsNet East = 2,000
SportsNet West = 22,000
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Total Audience = 24,000

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Saturday May 15th, 2010
Los Angeles vs Toronto FC
10:30pm/et
SportsNet Ontario = 73,000
SportsNet Pacific = 27,000
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Total Audience = 100,000

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Wednesday May 12th, 2010
Montreal vs Toronto FC
8pm/et
SportsNet East = 11,000
SportsNet West = 31,000
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Total Audience = 42,000

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Saturday May 8th, 2010
Toronto FC vs Chicago
3:30pm/et
CBC National = 155,000

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Saturday May 1st, 2010
Real Salt Lake vs Toronto FC
9pm/et
SportsNet Ontario = 22,000
SportsNet Pacific = 3,000
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Total Audience = 25,000

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Wednesday April 28th, 2010
Toronto FC vs Montreal
8pm/et
SportsNet East = 33,000
SportsNet West = 22,000
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Total Audience = 55,000

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Sunday April 25th, 2010
Toronto FC vs Seattle
2pm/et
CBC National = 188,000

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Sunday April 18th, 2010
Colorado vs Toronto FC
na pm/et
GOL TV National = not available

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Thursday April 15th, 2010
Toronto FC vs Philadelphia
8:00pm/ett
GOL TV National = not available

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Saturday April 10th, 2010
New England vs Toronto FC
7:30pm
GOL TV National = not available

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Saturday March 27th, 2010
Toronto FC vs Columbus
1pm/et
GOL TV National = not available

[Carts]

Hey guys...

Since there seems to be alot of interest in the TV numbers, I'll post them after each match (day after usually around 4pm / Monday for weekend games) in the top post...

People can see the ratings easily here - and discuss etc in this thread...

Thanks, Carts...

[Super Cereal]

Looks like decent numbers for Saturday's match given the time/opposing team.

Needed thread, solid idea Carts.

[BayernTFC]

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Saturday May 1st, 2010
Real Salt Lake vs Toronto FC
9pm/et
GOL TV National = not available

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Actually, this one was on Sportsnet:

As for Toronto FC, who can explain the fact its game against Real Salt Lake on Sunday evening drew a paltry 25,000 viewers. Yes, the game was on only two Sportsnet channels (Ontario and Pacific) and it was up against hockey, but Slap Chop infomercials draw better than that.

Soccer, TFC at Salt Lake, Saturday, Sportsnet: 25,000**
** Ontario and Pacific channels only

http://thestar.blogs.com/sportsmedia/

[TFC07]

Thanks for creating this thread and sticky it.

[Carts]

Actually, this one was on Sportsnet:
http://thestar.blogs.com/sportsmedia/

Thanks Bayern - totally missed it when going through the reports...

I updated the first post...

Carts...

[FluSH]

Hey guys...

Since there seems to be alot of interest in the TV numbers, I'll post them after each match (day after usually around 4pm / Monday for weekend games) in the top post...

People can see the ratings easily here - and discuss etc in this thread...

Thanks, Carts...

Can we break down the numbers by commentators? For example... Nigel Reed vs Dobson and Forrest?

[Carts]

Can we break down the numbers by commentators? For example... Nigel Reed vs Dobson and Forrest?

Probably! LOL

The reports actually break it down to age groups & gender etc, but I figure the total number is what most people - before I go posting what looks like a giant sudoku after each game! LOL

Carts...

[kodiakTFC]

McCartney, just wondering, do you know if these TV networks find these ratings acceptable?

[Carts]

McCartney, just wondering, do you know if these TV networks find these ratings acceptable?

That would be something only they could really answer...

One way to look at it is to compare them to other sports numbers (on same network or similar 'reach' network / time slot etc) - in which the rights cost much, much more...

But its more than just the number... Its all based on what you can draw in terms of $$$ in title sponsorship, commercial time, and what it brings you in terms of lead-in / audience holding etc, and if the broadcasts are part of a larger deal that brings in revenue for the company...

Its not as cut'n'dry as "small number - big number"...

Carts...

[ensco]

Nice. Can you also get the ad rates and the cost of the rights?

[Carts]

Nice. Can you also get the ad rates and the cost of the rights?

While I'm at it I'll get the winning 649 numbers the day before...

In a word - nope...

Carts...

[ACSertL]

Looks like decent numbers for Saturday's match given the time/opposing team.

Needed thread, solid idea Carts.

Agreed. In addition there was a UFC event on that might have drawn viewership away from the TFC match as well.

[BayernTFC]

Thanks Bayern - totally missed it when going through the reports...

I updated the first post...

Carts...

You're welcome. I like the idea behind this thread. Should be interesting to track. Thanks for doing this.

[babone]

Gol Tv being a subscription channel i can see why the rating arnt the greatest. betting CBC will take a big time run at the rights in 2012

[drexel10]

It will be interesting to see how many games cbc covers in the next two years. They have done about 15 of our games, but what happens when Vancouver and then Montreal get in the league?? Will the do 28, or 40 games in the next two years?? I doubt it.

[Carts]

It will be interesting to see how many games cbc covers in the next two years. They have done about 15 of our games, but what happens when Vancouver and then Montreal get in the league?? Will the do 28, or 40 games in the next two years?? I doubt it.

It all depends on the schedule, and the NHL, and NHL Playoffs...

The NHL will trump anything - its tough to even guess what they'll do until we see how the schedule works out...

Hypothetical Example: Toronto vs Vancouver MLS game on Thursday May 27th 2011... I'm sure CBC would like to have it, but that 'could be' Game-2 of the Stanley Cup final, so they won't committ to it... etc etc etc...

Impossible to know untill we see when weekend games for the Canadian teams, and more so, when all-Canadian matchups fall on the schedule...

Carts...

[P-NUTZ]

stupid question - how do they get these numbers? is it a technically/digitally accurate count/read on how many teles are tuned to that station during a given time? I wonder, as some of the numbers appear low. Any idea how it compares to any given leaf telecast where the audience is equally national or regional?

facinating. thanks.

[Carts]

stupid question - how do they get these numbers? is it a technically/digitally accurate count/read on how many teles are tuned to that station during a given time? I wonder, as some of the numbers appear low. Any idea how it compares to any given leaf telecast where the audience is equally national or regional?

facinating. thanks.

Its a complicated system, and currently in a transition mode into a new technology, and by no means is it perfect - but it is what it is, and it's what used as a measuring stick...

In simple terms, the current system omits a tone that a pager picks up if in range - and registers etc. Once connected to the 'base' the pager transmit the data to the monitoring system... From there its a math formula etc etc etc...

This system has resulted in higher ratings (especially for sports) as it 'counts' TV tones in public places, as well as private...

In regards to comparing to a Leaf broadcast, I'll grab some random games from early in the season which cover CBC National, TSN National, SNet Regional...

Nov.10/09 SNET ONT: Minnesota vs Toronto 7:00pm/et = 585,000
Nov.14/09 CBC NATIONAL: Calgary vs Toronto 7:00pm/et = 1,808,000
Nov.19/09 SNET EAST & ONT: Ottawa vs Toronto 7:00pm/et = 919,000
Nov.21/09 CBC NATIONAL: Washington vs Toronto 7:00pm/et = 2,100,000
Dec.01/09 TSN NATIONAL: Montreal vs Toronto 7:00pm/et = 1,400,000
Dec.09/09 TSN NATIONAL: NY Isles vs Toronto 7:00pm/et = 1,191,000

I think that's a pretty good look at the networks, in roughly the same part of the season & all 7:00pm/et starts, with both all-Canadian & a Toronto-vs-American teams competion...

As you can see - there's a trend with the networks, based on reach & the "Saturday Night" factor...

Carts...

[P-NUTZ]

wow thats something. part of my interest with the viewing numbers is the long term benefits that high tv revenues provide teams and leagues (eg. leafs, NFL, etc.).

thanks for the insights into this.

[margamoo]

Good solid numbers.

[flatpicker]

Anyone know what team averages the most tv viewership?

[drexel10]

Anyone know what team averages the most tv viewership?

I am pretty certain that it is Seattle, but the article I read it in didn't have specific numbers and this is going back some time..

[James17930]

Wow -- the final NCC game only drew 8,000. Wild.

[TFC Cityboy]

Wow -- the final NCC game only drew 8,000. Wild.

about the same number that were at the match...without the soaking!

[TFC07]

Nice, close to 200,000 viewers! TFC is getting there.

[Rudi]

Any numbers from this weekend?

[Carts]

Any numbers from this weekend?

I'll get them later today...

Carts...

[TFC07]

Sportsnet Ontario getting over 123,000 viewers is a record for Sportsnet Ontario, right?

[Carts]

Sportsnet Ontario getting over 123,000 viewers is a record for Sportsnet Ontario, right?

Top post updated...

As for it being a record, I can't say off the top of my head - but that's an excellent, actually better than excellent number...

Raptor games on cable bring in similar numbers often...

Carts...