Much better than a membership scheme. Smart cards will be used at red bull arena along with concessions and team store.
Kinda like the Tim Horton's card.
http://www.thekinoffish.blogspot.com/
-Full season ticket holders will have their RB tickets delivered via a smart card. STHs will tap the card at the turnstile to gain entrance to RBA. The cards will be used at concession stands and the team store, and reward points will be awarded for purchases. Eventually, sponsors may take part in the RB smart-card program as well.