The primary purpose of a membership scheme is to create new revenue streams for the club. Sadly, I think a lot of people (especially ones with kids) will buy into something like this.
When Toronto FC was created, they did a very good job of "making people feel part of the club" and the way they did it was through legitimate interaction with the fans, not trumped up membership programs.
Club transparency, quality product for a good price, pub crawls, the 90th minute etc. These were real ways that fans felt like they were part of the club.
1) This "membership" would never be like the madrid membership, because their club is like a co-op. The fans vote in the president of the team. MLSE would never do this..ever.
2) Membership for tickets makes the club exclusive - since the beginning one of the great things about TFC was their inclusiveness...all for one?
3) You already give us an exclusive SSH scarf and if we want DVD's etc, we can buy them (or download them
)
My advice would be to TFC to step back, see what the club has done in 3 years and go right back to square one. The club needs to look back to what made them a success in the first place, not to European membership schemes which clubs like liverpool admit are basically a way to increase revenue to catch up to bigger (financially) clubs