Ok, open question to Paul:
Was your (the FO, not you mate) motivation for doing this:
A) to find another revenue stream; or
B) to find a way to give something back to the supporters
Because the asnwer to that question fundamentally determines the make up of how this thing is put together, no? If you answer "both" then it means revenue stream.
I am hoping and willing to believe that the answer is "give something back". hence my earlier suggestions of things the membership could include re "pure" TFC stuff allowing us better interaction with the cub and players rather than selling us merch (of whatever description) we could buy in a store somewhere.
Besides which, given the ticket sales, waiting lists, edu money, RM money, Gol TV subs, etc etc I think the club has enough revenue streams coming in right now. It's season three still! Let's give something back before we look to take in more cash, no?
EDIT - I appreciate the grass thing, that's awesome, a big give back from the club because god knows the way this whole thing was created means it cannot be easy to get us grass, so thanks and kudos and please keep pushing with that one!