The top teams in the league, in terms of merchandise sales, are, in order: the Seattle Sounders, Los Angeles Galaxy, Toronto F.C. , D.C. United, Chicago Fire , the Red Bulls, and Houston Dynamo.
The top three teams, Crystal said, are well ahead of the others, selling close to double the merchandise of other clubs. Seattle and Toronto have notoriously enthusiastic fan bases. Los Angeles has David Beckham, the most well known player in the league, if no longer the most popular.
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Jersey sales across the league have been more predictable, with designated players leading the way. Individual jersey sales, Crystal said, are harder to track than overall merchandise sales for a variety of reasons. But according to the league’s research, the top sellers have been Beckham, Cuauhtémoc Blanco, Landon Donovan, Freddie Ljungberg, and Angel.