Saturday's game was originally supposed to take place on Aug. 9, but was moved up on the schedule in order to accommodate TFC's Aug. 7 friendly with Real Madrid. The Reds will face the legendary Spanish side in what Tom Anselmi, executive vice president and chief operating officer of Maple Leaf Sports And Entertainment, believes will be a seminal moment for the sport in the city of Toronto.
"This isn't a friendly, this is an event," Anselmi said. "It's great for soccer, it's great for our fans, the opportunity for our players to play the best in the world ... they're all thrilled.
"Real Madrid doesn't go just anywhere. They're going to play in front of 80,000 fans in Washington [against D.C. United on Aug. 9], so seeing Real Madrid in a 20,000-seat building is like seeing the Rolling Stones at the El Mocambo. This is going to be a really, really cool event."
Real Madrid is currently the talk of the football world due to their multimillion dollar acquisitions of Cristiano Ronaldo and Kaka within the last week, and Toronto fans will be assured of seeing these two and the other Real stars. The contract for the match stipulates that, health permitting, Real Madrid must field their regulars for a minimum of 45 minutes.
Paul Beirne, TFC's director of business operations, compared Real Madrid's arrival to the big-name friendlies played by the Toronto Blizzard of the old North American Soccer League in the 1970's and '80's.
"If you talk to 35-year-old soccer fans in Toronto who were kids when the Blizzard were here, they will tell you about when Juventus played the Blizzard," Beirne said. "They'll also remember when the Blizzard plays the Cosmos. This is the kind of thing that will resonate in the hearts and minds of a lot of people."
The announcement concerning the Real Madrid exhibition has not been met with unanimous praise, however. Several TFC supporters' groups were upset that the New York match was being moved, which affected the schedules of several fans who might have been planning a trip to see the Aug. 9 game.
Also, some season-ticket holders weren't pleased that the Real Madrid contest wasn't the international friendly promised in their ticket packages. That game, in fact, will be played against Argentinean giants River Plate on July 22, and tickets to the Real Madrid game are being sold separately.
Anselmi said that tickets for the Real Madrid friendly would be available to season-ticket holders on Monday, with tickets going on sale to the general public on June 22. He also apologized for the club not having these details settled before word of the exhibition became public, though Anselmi noted that the high cost involved with bringing a club like Real to Toronto would've necessitated a similar situation even with prior notice.
"We screwed up in how this got out. It leaked in Spain or in D.C. ... and it got out before we had a chance to announce it properly, and shame on us because that's not the way to do things," Anselmi said. "If we had had them booked a year ago, we probably wouldn't have put it into the season ticket package. For every season ticket holder that is saying it should've been in the package, we would've had 50 saying 'you've driven the price of my package up, let me have the option.' "
As for the rescheduling, Anselmi said the June 13 date of the Red Bulls match was only booked after making sure the added game wouldn't create any fixture congestion or similar problems for TFC. "When we found out Real Madrid could be a reality, the first thing we did was to go to the team and ask if they wanted to move this date," Anselmi said. "It wasn't as if we said they had to move this date or could they live with it ... we wouldn't have done this if it hadn't been advantageous to the regular season schedule. That's the priority."