I know a lot of soccer fans aren't too excited or think a marching band has no place in soccer. I've been trying to find some videos of the band to see how they actually are, and to my surprise they actually sound pretty good.
I think this will be a nice and unique experience in MLS if done right with the supporters group and so far it's looking they are working together.
They are definately using it as a good marketing tool thats for sure in parades like these.
Thanksgiving Day parade