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Type: Posts; User: ensco

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  1. Replies
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    Just to put these numbers in context, Southern...

    Just to put these numbers in context, Southern Ontario is approx 4.5 million sets.

    So when the Jays were getting 900K in this area every night in September (see top of page) that was something...
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    Averages don't tell the story. There are big...

    Averages don't tell the story. There are big in-season spikes for good matchups in prime slots, that is what drives revenue. ...
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    It's national, not just the northeast. And it's...

    It's national, not just the northeast. And it's not remotely close. MLS is miles behind hockey, even in southern markets.

    Just to make this clear - in Boston and Los Angeles, a recent for...
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    ^That article is pure PR spin. "30M discreet...

    ^That article is pure PR spin. "30M discreet viewers" is not something advertisers pay for, it's a function of putting it on Euro TV.

    I agree with the trend part, but MLS is 10-20 years away from...
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    ESPN's 32K online number is truly conservative,...

    ESPN's 32K online number is truly conservative, as it probably won't catch people watching illegally or through VPNs. However you slice it though, the reality is that online viewership is miniscule
    ...
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    ^That online viewership number of 32000 "average...

    ^That online viewership number of 32000 "average minute impressions" is interesting. They are trying to put real numbers out there (that is a well-understood Nielsen TV metric), to give people some...
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    That is what they will say. But something doesn't...

    That is what they will say. But something doesn't add up. My experience on this is with execs from one of Bell/Rogers openly smirking at unique viewer sales pitches (I can't be more specific)

    It...
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    The "unique viewer" game causes guffaws in the...

    The "unique viewer" game causes guffaws in the industry - it is never defined (it is clicks, most likely, but who knows? There clearly was an online audience, but there is an online audience for...
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    Hat tip to OgTheDim, who posted this elsewhere. A...

    Hat tip to OgTheDim, who posted this elsewhere. A great read.

    http://www.philly.com/philly/blogs/thegoalkeeper/Reviewing-the-year-in-MLS-TV-coverage-and-a-look-at-the-future.html

    TSN getting...
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    Better not show Giovinco that chart. He has moved...

    Better not show Giovinco that chart. He has moved to a place where his team is being trounced by show jumping in the ratings.
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    The issue for TFC Sunday wasn't the Jays (that...

    The issue for TFC Sunday wasn't the Jays (that game was a 1pm start). The issue is the lack of buzz. They drew 20% of the Liverpool-Man United game earlier the same day. That is not validation for...
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    Saturday night, in the summer, on 360 .. I think...

    Saturday night, in the summer, on 360 .. I think they got 18K at Houston in that exact setup last year.
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    Jays numbers have tripled since the trades. ...

    Jays numbers have tripled since the trades.

    That TFC number would have been 23K a year ago. It's baby steps forward.
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    I am amazed that game got 48,000. If the Raptors...

    I am amazed that game got 48,000. If the Raptors weren't losing 3-0 it would have been 8,000.
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    I don't think soccer viewing is intrinsically...

    I don't think soccer viewing is intrinsically younger than other sports. The BMO crowd is mostly suits and families, away from the south end. I could see that argument for basketball though. That is...
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    Putting games on Saturday nights is generally...

    Putting games on Saturday nights is generally dumb. This debate has been had here before - the large number of people on this board that dislike 4pm starts and like Sat night games are totally...
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    No idea what that number means. In May 2007,...

    No idea what that number means.

    In May 2007, TFC drew 500K for a game on CBC sandwiched between two NHL playoff games.

    There also has to be a novelty factor for the early games with Giovinco.
    ...
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