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WOW, these prices are bad even to be a joke!
Even 50% would be too high compared to the quality people get to see, and the salaries those players are making.
WTF???

I think they are speaking about the 4 major sports in the common US-Canada sports market, and in this case the 4th Toronto team would be the non existent "Toronto NFL Team".

"Baseball and American football are virtually non-existent sports anywhere outside of North America."

Corrected you.
Hockey is a popular sport in many countries outside USA and Canada!