Originally Posted by
Webdogg
As I said MLSE is not gate driven. Respectful it’s a very outdated mindset talking about solely ratings or the actual game. If you think the game for MLSE is the 2 hours with fans at the stadium you may be missing the big picture. I continually said MLSE cares about “content” not a game.
Content is pre-game, post-game, actual games, trade centers, downloads, YouTube, Twitter feeds, images, highlight shows, recaps, club forums, etc…. Think about what kind of advertising dollars are made on all of the above and tell me if you seriously believe MLSE is inflating salaries so they can recover the 20% lost SSH several people bantered over.
Multimedia is the single biggest cash cow that any spot offers and it’s why the cable companies own the biggest and - more importantly - spend like drunken sailors. Don’t you find it odd that Bell/Rogers have multiple sports teams just like Fenway/NESN or Dodgers/Galaxy/Time Warner or even Yankees Group/NYCFC/YES ? Pretty convenient for advertising sales to say to Tim Hortons that “if you want to advertise during Leafs games you got to buy our TFC package too otherwise no Leafs games”
The argument about 500k versus whatever number you want to say for viewer count is also irrelevant because now people watch the show a day later, watch on YouTube or when it’s convenient.
I know most don’t care about hockey but how much money do you think MLSE made on the All or Nothing show on Prime? That money isn’t captured on league charts or on a stupid viewer metric for HNIC. That’s straight profit that likely isn’t shared with players either. When there’s a TFC All or Nothing show are we going to stop talking about whether the SSH were down to 80% renewal?
I’m not trying to insult anyone, I’m middle age and it took me awhile to see it but the way MLSE operates is a great business model. Clocking dollars from every possible source means more than having a 1000 extra SSH for 20 home games. They probably generate that same money on YouTube views