Originally Posted by
ensco
The "unique viewer" game causes guffaws in the industry - it is never defined (it is clicks, most likely, but who knows? There clearly was an online audience, but there is an online audience for everything, it's not something any TV sports advertiser pays for yet, whatever people may think.
If you are watching the game online and you reload six times watching the game because it's buffering, that is six clicks. Watch the highlights 3 or 4 different times? That is 3 or 4 clicks.
btw the lower you go on the ratings list, the more the online presence increases. It's true for everything, NASCAR, curling, soccer, you name it.... but like I said, they get paid ad click rates for that, which is a tiny fraction of TV viewer rates