Originally Posted by
jloome
That's the modern business model, to niche and segment a customer base as much as possible, drilling down to the most dedicated and focussing on them. The ability to track their behavioral and spending habits through repeated contact gives them more long-term ability to make money off those customers.
They likely also theorize that people who would naturally be drawn to check it out will see things like highlight packages and occasional free games, produced to a higher standard, and will buy in.
I'd bet they'll also have "by game" and "monthly" offers for subs that cost a little more but give them a "check it out" option.
From what online marketing for books and movies seems to have become, I can vouch that huge companies will gladly give up vast segments of their traditional business if its support is nebulous to concentrate on their core and new devotees.
I suspect most entertainment and non-essential spending, given the cost of trying to maintain massive content bases, will do this more and more.