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“The role of the traditional coach is not just changing—it’s changed,” Curtis said. “You no longer have a traditional coach who can focus primarily on the first team and only has to understand how to organize a training session and the Xs and Os. If that’s the route you’re taking three or four years from now, you’re going to be left behind. This club needed a head coach who not only could understand the direction the club needed to take, [but] be involved in all those areas, from youth development to performance and data analysis to communication—processing the style of play that we wanted to play. We needed a head coach that just wasn’t just involved and integrated, but that had that in his DNA.”