Originally Posted by
ensco
Revenue, sure, call it 5K incremental people at $40 ticket, that is $200K/game, generously $4M incremental for the season.
Sponsorship, that's not millions. TFC had sponsors, with total sponsorship of probably $5M coming into this year (I'm basing that on Portland's disclosed $3.5M in sponsorships). Incremental amount this year post Defoe/Bradley signing is probably in the hundreds of thousands.
TV - zero incremental.
Cost of new players - incremental $15M/year.
It is just a question of when not if Leiweke will face very tough questions at MLSE board on this.
He needs that new stadium deal, to build the story that he is changing the paradigm, because the early returns on whether signing big players works without changing anything else, is that it doesn't. Not that I personally see how a bigger, sexier stadium deals with the real issue here, which is that this is minor league soccer, and it's facing increasing pressure from big league European football, who are getting all the growth.