BMO not renewing jersey sponsorship

[Areathrasher]

http://www.thestar.com/business/sportonomics/2014/09/22/sportonomics_amid_losses_and_drama_tfc_seeks_a_new _kit_sponsor.html

I guess the oynx jerseys will be cheap as chips end of season then

Edit: Spelling mistake in title :facepalm:

[nascarguy]

good I hate bmo bring on our jersey and montreal

[BuSaPuNk]

Well this makes all the merchandise dirt cheap in October :) yay new jersey for me

[eustacchio]

The two comments on the story thus far are quite amusing.

[Ultra & Proud]

Well this makes all the merchandise dirt cheap in October :) yay new jersey for me
From what I read we have BMO next year too then nothing. I am expecting Rogers or Bell as the front runners but Kia may be a dark horse.

Bottom line: pressure now on TFC to win and make the playoffs as actual tangible (to the suits) money is on the table. Only stuff like this can make the fat cats in MLSE HQ care about the trials and tribulations of those of us mired in TFC land.

[Phil]

Sounds like its up at the end of this season by this quote:



Put simply, it’s not the best time for the club to secure a new sponsor for its jersey. But BMO’s contract as jersey sponsor expires after the season and the bank has decided not to renew, so now is the only time.



BMO is still sponsoring the field and staying with the team, just loosing the shirts.

[Red CB Toronto]

We all know some of the issues/animosity that exists between Bell and Rogers in the MLSE boardroom, so would be very interesting to see how it was hashed out if either of them became the jersey sponsor. Wonder how much time is left on the stadium name deal for BMO?

Will be getting a Blakc Onyx for sure this year.


From what I read we have BMO next year too then nothing. I am expecting Rogers or Bell as the front runners but Kia may be a dark horse.

Bottom line: pressure now on TFC to win and make the playoffs as actual tangible (to the suits) money is on the table. Only stuff like this can make the fat cats in MLSE HQ care about the trials and tribulations of those of us mired in TFC land.

[Wagner]

with Rogers and Bell owning an equal stake, how would that work?

Kia makes some sense.

and Bell is already on the ShiteCaps. But I guess BMO was on 2 of the 3 canadian teams.

just don't be a lame sponsor...like Bimbo Bread.

[Phil]

with Rogers and Bell owning an equal stake, how would that work?

Kia makes some sense.

and Bell is already on the ShiteCaps. But I guess BMO was on 2 of the 3 canadian teams.

just don't be a lame sponsor...like Bimbo Bread.

The article hints as the new possible sponsor being one with an existing tie to the club, it narrows the selection pretty fast there.

Bell do the National team sponsorship too. It is an emerging market for Rogers to edgle into, Kia have a tradition of soccer investment.

No matter what, owners or not, its something to be bid on and not awarded.

Nothing against BMO, but I can't wait to get the Montreal crap off my team gear.

[Chevy]

We all know some of the issues/animosity that exists between Bell and Rogers in the MLSE boardroom, so would be very interesting to see how it was hashed out if either of them became the jersey sponsor. Wonder how much time is left on the stadium name deal for BMO?

Will be getting a Blakc Onyx for sure this year.


I can see the headline now....."Last minute jersey talks fall apart, Toronto FC to skip 2015 season while owners determine course of action"

I'm partly serious.

[shwade]

with Rogers and Bell owning an equal stake, how would that work?

Kia makes some sense.

and Bell is already on the ShiteCaps. But I guess BMO was on 2 of the 3 canadian teams.

just don't be a lame sponsor...like Bimbo Bread.

Diamond and Diamond.

Prob will be Kia, can't look worse than that hideous Chevy sign plastered on Man U's shirts.

[Wagner]

LOL...an ambulance chasing attorney firm. That would be great.
the only thing worse would be the "CashMan"

I get that it's bid on.
but still...big time rivals...bidding against each other? paying each other? seems awkward.

I'd bet it is Kia. They have already gone "All-in" with the Team.

[Areathrasher]

Kia do sound like a good bet for this

[Wagner]

this doesn't look horrible...

http://upload.wikimedia.org/wikipedia/commons/1/1a/Diego_Forl%C3%A1n_cropped.jpg

[Areathrasher]

apt picture choice :lol:

[Oldtimer]

http://image-load-balancer.worldsportshops.com/Images/watermarked_thumbnail.aspx?photoNum=1&t=I&catalog=Soccer&img=46642


It's hard to imagine Bell.

With BMO sponsoring the Limpact's jersey, I can see why they've pulled the plug on TFC.

[ryan]

Top 5 guesses:

http://upload.wikimedia.org/wikipedia/en/thumb/4/47/KIA_logo2.svg/225px-KIA_logo2.svg.png
http://www.mbcommunitiesinbloom.ca/admin/FileUpload/pics/Scotts.jpg
http://www.culinaryteamalberta.ca/culinary_canada/graphics/l/primo.gif
https://www.idrakep3.com/forzani/images/sportchek_logo.jpg
http://distributionpleinair.com/en/photos/logo-purolator.jpg

[Carts]

Let's hope we haven't fallen to the point that "Russel Oliver" or "Harold the Jewlery Buyer" sponsor the team LOL...

KIA looks good... Budweiser have a big presence - does the league allow alcohol sponsorship?

[WestStandGeoff]

Let's hope we haven't fallen to the point that "Russel Oliver" or "Harold the Jewlery Buyer" sponsor the team LOL...

KIA looks good... Budweiser have a big presence - does the league allow alcohol sponsorship?

Well, Budweiser is a league sponsor, so it would be pretty hipocritical of them to deny the opportunity to have Bud as a kit sponsor.

http://www.mlssoccer.com/sponsors (http://www.mlssoccer.com/sponsors)

[Wagner]

Well, Budweiser is a league sponsor, so it would be pretty hipocritical of them to deny the opportunity to have Bud as a kit sponsor.

http://www.mlssoccer.com/sponsors (http://www.mlssoccer.com/sponsors)

a few league sponsors are also kit sponsors.

so i guess anyone of those could be possible.

Etihad?
Windows?
could be interesting.

[TOBOR !]

BMO not renewing jetsey sponsorship

fixed

[WestStandGeoff]

a few league sponsors are also kit sponsors.

so i guess anyone of those could be possible.

Etihad?
Windows?
could be interesting.

Etihad will be the NYCFC shirt sponsor, so we can rule that one out.

[Shakes McQueen]

I hope a local beer steps up or something - lets get Steam Whistle on the front of our shirts!

Never liked that BMO sponsored us and the Limpact at the same time.

[Richard]

Anyone know the amount of money per year BMO gave?

[Areathrasher]

$4m

I think that was for jersey and naming rights though

[greatwhitenorf]

Won't miss BMO's presence. Could never understand how a Toronto sports team could wear a sponsor logo hyping Montreal. Money uber alles, of course, in which case TD Bank would make more sense aesthetically.

Subway Sandwiches have been growing a presence in sports, emerging in hockey and NASCAR. This would be a good placement for them (cue jokes about our normal place in standings). Assuming Mr. Greek turns down right of first refusal.

[mowe]

Not surprising. They pay a lot of money (I believe $4 million a year which is at or near the top in the league) and it's hard the justify the returns.

I just hope the new sponsor doesn't have an ugly logo.

[Wagner]

I hope a local beer steps up or something - lets get Steam Whistle on the front of our shirts!

Never liked that BMO sponsored us and the Limpact at the same time.

I agree.
that would be great.
but no way InBev allows that.

[ManUtd4ever]

This news is a harbinger of good things to come. We have been utterly cursed with BMO as our jersey sponsor. g:D

[fiji_blue]

Target

[ensco]

This is very interesting. Who saw this coming?

Those TV numbers are causing major shockwaves.

[OgtheDim]

I'd put my money on KIA/

[Initial B]

Since BMO is staying with the Impact, it's only logical that TFC gets TD (Toronto Dominion) Bank as their sponsor. g:D

[Gringo Starr]

I would love to go to Montreal with tic tac as a sponsor

[Oldtimer]

BMO not renewing jetsey sponsorship


fixed

Tim90, where are you? Even you've bailed on the team! :lol:

[Kaz]

As long as it isn't Tim Hortons

[greatwhitenorf]

Target

Bullseye.

[Areathrasher]

This is very interesting. Who saw this coming?

Those TV numbers are causing major shockwaves.

Had a feeling that this may happen after they pumped big money into a Raptors sponsorship deal.

[Cashcleaner]

Does anyone think Porter may have the cash for it?

This wouldn't look too bad on a TFC jersey:

http://upload.wikimedia.org/wikipedia/commons/thumb/0/07/Porter_Airlines_Logo.svg/484px-Porter_Airlines_Logo.svg.png

But out of all the suggestions so far, I think KIA is the most likely.

[WestStandGeoff]

As long as it isn't Tim Hortons

I'm totally OK with Tim Horton's, as long as it pays tribute to their new owners and includes a hidden Burger King mask on the inside for goal celebration purposes.

http://www.welovead.com/upload/photo_db/2010/10/31/201010312117061346/960_960/201010312117061346.jpg

[TFC_Allez]

Sokoloff Personal Injury Lawyers http://www.sokoloff.ca/wp-content/themes/U-Design/images/sokoloff_lawyers_logo.png :hide:

[jloome]

I vote for Prozac.

[Ultra & Proud]

I agree.
that would be great.
but no way InBev allows that.
If our jersey ever says Budweiser on it then I am out. I can handle our soap operas and perpetual losing but not that.

[jimiv]

Air Canada already has ties with MLSE, I think Bell would block Rogers and Rogers saying no to Bell.

[Qman]

http://www.thestar.com/business/sportonomics/2014/09/22/sportonomics_amid_losses_and_drama_tfc_seeks_a_new _kit_sponsor.html

I guess the oynx jerseys will be cheap as chips end of season then

Edit: Spelling mistake in title :facepalm:


not a big surprise, given they are not getting much value with only 14K watching on TV. TV exposure is why they are paying big $.
I believe it was $4m just for jersey.

Don't see Bell or rogers stepping up because of the relationship. They are essentially giving money to the other guy. If they can't find a sponsor, how would they split the jersey sponsorship? doesn't make sense.

Kia is a natural but its likely closer to the new 500k floor set by MLS (with the league getting the first 200k).

[Petor]

Please please please!
Flying Monkeys!

http://craftbeerfest.ca/winter/img/logos/fm2.png

[Cas87]

My predictions:

1) KIA
2) Rogers
3) MLSE Foundation (only for one year) - based on the thread so far
4) University of Windsor - darkhorse
5) Scotts - would be interesting (shared BMO with Montreal, share Scotts with Shitbus - on their field seats and all the time on their ad boards)

[Qman]

I guess they are out on the stadium name as well as it comes up in 2016.

[Qman]

I'm totally OK with Tim Horton's, as long as it pays tribute to their new owners and includes a hidden Burger King mask on the inside for goal celebration purposes.

http://www.welovead.com/upload/photo_db/2010/10/31/201010312117061346/960_960/201010312117061346.jpg

this is awesome. i'd totally vote for that!

[Ultra & Proud]

I guess they are out on the stadium name as well as it comes up in 2016.
Now that would definitely be Kia Field. I can totally see that.

[Carts]

I would love to go to Montreal with tic tac as a sponsor

^ That, is, PRICELESS!!!!

If I win the $50million one weekend in lottomax, I'd definitely give money to TicTac to do this!

[Enterprise Captain]

Am I reading this wrong (http://www.bmo.com/bmo/files/news%20release/4/1/Jul510_fc_jerseyEN.html)? It does say until the end of the 2016 season, right?

[Redcoe15]

How 'bout this winner:

http://waterloo.mylaurier.ca/content/documents/Image/OneCard/pizza%20pizza.jpg

g:D :hide:

But seriously, Kia may make the most sense as a jersey sponsor. And you can't count out the possibility of Tim Hortons showing interest.

[Joe Kool]

I only vote for Tim Horton's if it says Timbits on the back.

[JayMolly]

Won't miss BMO's presence. Could never understand how a Toronto sports team could wear a sponsor logo hyping Montreal. Money uber alles, of course, in which case TD Bank would make more sense aesthetically.

Subway Sandwiches have been growing a presence in sports, emerging in hockey and NASCAR. This would be a good placement for them (cue jokes about our normal place in standings). Assuming Mr. Greek turns down right of first refusal.


We wouldn't object to TD Bank but sure hope the Reds stay red and not green!

In addition, will that mean no more free jerseys if we pay with our BMO TFC card?
J&M

[Richard]

They already do the game in six so this would be nice.

http://t1.gstatic.com/images?q=tbn:ANd9GcRybKAMPLIFdH9iOdFc9RZ7tuEoZPTq9 zFZ5VRSEqRhjCGg17q8%20

[molenshtain]

We all know some of the issues/animosity that exists between Bell and Rogers in the MLSE boardroom...

uhh... Do we? I've never read anything anywhere about this apart from this board. And most of that is suspicions that they just have to dislike each other, cuz mutual interests! and Toronto! and Sports!

seriously. I'm not convinced there's all this backroom bitching going on that so many here seem to think is a given.

[TFC07]

This is very interesting. Who saw this coming?

Those TV numbers are causing major shockwaves.

If this case, then BMO wouldn't renew their contract with Montreal Impact either.

However, BMO is still going to be one of TFC sponsors.

[TFC07]

I think it's going to be Rogers which makes sense.

EDIT:


While Hopkinson won’t identify a front-runner, McIntyre thinks the jersey sponsorship will probably go to a Canadian company with strong existing ties to the club.


It has to be Rogers!

[jimiv]

I think it's going to be Rogers which makes sense.
EDIT:
It has to be Rogers! [/FONT][/COLOR]

I can't see the Bell side of the board at MLSE agreeing to that.

[TFC07]

I can't see the Bell side of the board at MLSE agreeing to that.

Why? They sponsor Whitecaps right now, why would they stop Rogers doing same for TFC?

Rogers has step up their promotion since they bought 37.5% shares of MLSE. If you're Rogers customer, you can win seats for games or collect enough reward points to get tickets for TFC games which is highly popular (they run out of tickets for rest of season). Also, they're only current Canadian company from TFC sponsors who are rich enough to spend $4 million per year to sponsor their jersey. Also, Rogers only broadcast TFC games on their networks when comes to MLS. It makes too much sense for Rogers to sponsor TFC especially how they're stepping up promoting TFC lately.

KIA is another one, but article in the end says one of expert excepts it will be a Canadian company who is current TFC sponsor.

[Huyton]

Canadian tire...they own Marks, and already have their name on the Ottawa hockey arena.

[Qman]

Canadian tire...they own Marks, and already have their name on the Ottawa hockey arena.

i'll pay for my tickets with canadian tire money

[jimiv]

You may be right but since Bell and Rogers don't get along in the boardroom, I can't see Bell being all that keen to have Rogers' name on the jersey, especially since Rogers' has already invested a lot into marketing surrounding TFC with their name.

[jazzy]

So Canadian Tire it is :)...............bets

[jazzy]

Since BMO is staying with the Impact, it's only logical that TFC gets TD (Toronto Dominion) Bank as their sponsor. g:D

but this is who I'd like ....and not because they're a crappy bank :)

[Daveisonfire]

I would be surprised if it was Bell or Rogers, why not pull some external revenue for the company rather than half of it paying into itself? KIA certainly will be a bidder, they already have the naming to the training grounds so it's a logical next step for them in terms building more brand association / loyalty. As for the quote about the Canadian company, that just seems like someone marinating the bidding process.

[jazzy]

We wouldn't object to TD Bank but sure hope the Reds stay red and not green!

In addition, will that mean no more free jerseys if we pay with our BMO TFC card?
J&M

great point , what if the new sponsor hates red or is known for a certain colour ? Although we are using the darks more and more .

[Daveisonfire]

If BMO continues as a partner, then you won't see TD shirts.

[Cuppy]

Canadian tire...they own Marks, and already have their name on the Ottawa hockey arena.
And remember CT purchased SportChek last year. I work for the company and I haven't heard anything yet. Once I hear anything I will open up the flood gate

[Kaz]

http://www.cashmere.ca/english/wcc/images/vc-logo.png

So when they flush the season down the toliet.

[OgtheDim]

They already do the game in six so this would be nice.

http://t1.gstatic.com/images?q=tbn:ANd9GcRybKAMPLIFdH9iOdFc9RZ7tuEoZPTq9 zFZ5VRSEqRhjCGg17q8%20


I would love that symbol on our shirts, but I don't think the liquor laws would allow it.

[Hitcho]

I still have a season one shirt with TORONTO on the front. Would love it if they did that for one seaosn while they find a new sponsor for 2016. They'd sell a lot more shirts that season than they normally do...

[Hitcho]

I would love that symbol on our shirts, but I don't think the liquor laws would allow it.

I'd prefer JACK LIVES HERE to be on there - way cooler!

[Pookie]

Lots of logical possibilities. Here would be some alternatives for shirt sponsors

1. @IamJermainDefoe
2. The Toronto Argonauts
3. Fieldturf
4. Nike (Umbro or Puma)

[jimiv]

How about... Air Canada Rouge?

[Cashcleaner]

I can't see the Bell side of the board at MLSE agreeing to that.

Why not? Guys, you gotta realise money is money. Billion dollar corporations don't act like jealous spouses or schoolyard rivals. You know what Bell sees in their minds if Rogers offers 5 million a year for the shirt sponsor rights? They see the 5 million a year.

Rogers actually makes a lot of sense for TFC. I don't think their marketing department is going to be happy with Vancouver sporting shirts with Bell plastered on them and having no representation themselves.

Also, it would look sorta sharp, I think:

Home

http://welcomepackcanada.com/wp-content/uploads/2013/09/Rogers-box-logo.jpg

Away

http://binarywasteland.com/wp-content/uploads/2012/06/rogers.jpg

[ensco]

Had a feeling that this may happen after they pumped big money into a Raptors sponsorship deal.

Someone else I respect mentioned this. That could be a big part of what happened.

Which would you put more dough into if it were you, TFC or the Raptors?

[Wagner]

Does the group secretly have any Thomson family heirs?

are you uber-rich and don't know what to spend your money on??

You'll be a legend if you get the RPB logo on the jersey.

[OgtheDim]

If TL was still around mentally, I'd say it would have to be an international brand, which fits KIA.

Rogers isn't cared about anywhere then Canada.


I also still don't think it will be internal as this is income potential. Since when do Rogers give up on income potential for 14K of viewers and a bit of "See Bell, we are big too!" aggro stuff? They didn't get rich by being petty.

[ensco]

I don't want it to be a marginal company operating at the edges, like Herbalife or bwin.

KIA would be great. They could figure out how to link one of those muscular squirrels they use in their ads to our legendary 2007 striker.

[Red CB Toronto]

I don't want it to be a marginal company operating at the edges, like Herbalife or bwin.

KIA would be great. They could figure out how to link one of those muscular squirrels they use in their ads to our legendary 2007 striker.

It is the marginal companies that are looking to raise their public awareness who are the ones who sometimes will spend the most money on these type of deals. Something along the likes of an energy drink like 5 Hour Energy. There are all sorts of possibilities.

[Initial B]

You know, with all the talk of Bell or Rogers as sponsor, why can't it be Bell and Rogers? Rogers would get the front of the jersey and Bell would get the shoulders/sleeves. They own MLSE, so why wouldn't they both take advantage of free advertising on the jerseys? Of course, if they can sell the space at their asking price that okay. Either way, they win.

[Phil]

Canadian tire...they own Marks, and already have their name on the Ottawa hockey arena.

They also bought sportcheck....who sponsors the team and just took over the Real Sports store across from the ACC.

Bell own TSN who expanded to 5 channels and seem to be upping their MLS coverage, so even being a owner, they do have a 'soccer' tendency given the whitecaps shirts and all.

[nascarguy]

new shirt logo ...lol
https://fbcdn-sphotos-b-a.akamaihd.net/hphotos-ak-xfa1/v/t1.0-9/481907_633119443371516_1459631327_n.jpg?oh=43e1a66 9169dc28a0e8c8a2bd4ff1a6c&oe=548E6BC9&__gda__=1422496320_3e7c5682814c3228290e8c55ea003be 8

[Detroit_TFC]

It is the marginal companies that are looking to raise their public awareness who are the ones who sometimes will spend the most money on these type of deals. Something along the likes of an energy drink like 5 Hour Energy. There are all sorts of possibilities.

There are 3 multi-level marketing organization shirt sponsors but none in Eastern Conf (LA, FCD and RSL). Hopefully it stays that way.

[nascarguy]

There are 3 multi-level marketing organization shirt sponsors but none in Eastern Conf (LA, FCD and RSL). Hopefully it stays that way.
here is a company from Toronto https://fbcdn-sphotos-e-a.akamaihd.net/hphotos-ak-xaf1/v/t1.0-9/482286_554174637933698_1720472235_n.png?oh=982e300 9369ebecc37cea7bfb5df4fb0&oe=5492AFC5&__gda__=1422732820_3dcc95318bf68ac978b5ce9e40f8617 9

[Cas87]

Does anyone think Porter may have the cash for it?

This wouldn't look too bad on a TFC jersey:

http://upload.wikimedia.org/wikipedia/commons/thumb/0/07/Porter_Airlines_Logo.svg/484px-Porter_Airlines_Logo.svg.png

But out of all the suggestions so far, I think KIA is the most likely.


This would only work if Porter gets their larger jets approved at Billy Bishop and can conceivably be the offical airline of TFC (at least within the Eastern Conference).

[Pookie]

In thinking of potential sponsors you have to ask why is BMO dropping them?

Ultimately it is the value received doesn't justify the spend.

Companies with similar target markets to BMO aren't likely to see it as a good investment.

Considering the hype of Defoe didn't translate into mainstream following, I have to think it will be a second tier type sponsor or if a big name, someone buying into the Leafs property and TFC becomes an add on.

[burlington Red]

In thinking of potential sponsors you have to ask why is BMO dropping them?

Ultimately it is the value received doesn't justify the spend.

Companies with similar target markets to BMO aren't likely to see it as a good investment.

Considering the hype of Defoe didn't translate into mainstream following, I have to think it will be a second tier type sponsor or if a big name, someone buying into the Leafs property and TFC becomes an add on.

you could ask the same question why Nike dropped Utd, whatever their reasons where and many were speculated, Adidas jumped right in with an even bigger deal to replace them.

[nascarguy]

here Defoe wear this on your shirthttp://upload.wikimedia.org/wikipedia/commons/9/95/Hype_Energy_Cans.jpg

[Areathrasher]

In thinking of potential sponsors you have to ask why is BMO dropping them?

Ultimately it is the value received doesn't justify the spend.

Companies with similar target markets to BMO aren't likely to see it as a good investment.

Considering the hype of Defoe didn't translate into mainstream following, I have to think it will be a second tier type sponsor or if a big name, someone buying into the Leafs property and TFC becomes an add on.

Cutting back their overall sponsorship spend.

TFC
Impact
Raptors

Their American arm sponsors the Timberwolves and Blackhawks too.

[TOBOR !]

How about... Air Canada Rouge?

Someone mocked up a kit with the Air Canada logo, way back when we didn't know who the initial shirt sponsor would be.

I have to say, it looked Ace.

[cmonyoureds]

They could always do the same as the new MLS logo.
Shield split in half.
Top half Rogers, lower half Bell.

[Qman]

Why not? Guys, you gotta realise money is money. Billion dollar corporations don't act like jealous spouses or schoolyard rivals. You know what Bell sees in their minds if Rogers offers 5 million a year for the shirt sponsor rights? They see the 5 million a year.



no way they get 5m a year. MLS dropped the minimum from $2m to $500k just to get most of the teams sponsored. Two still are not. And the current sponsor is walking ... meaning no bidding war. With no TV audiences, its not worth what people thought it was 6 years ago.

[Qman]

They could always do the same as the new MLS logo.
Shield split in half.
Top half Rogers, lower half Bell.

Or Rogers for red and Bell for grey.
Or Rogers for sportsnet360 games and Bell for Tsn5 games. That might be it, because i don't think anyone is going to pay what they want.

[nascarguy]

They could always do the same as the new MLS logo.
Shield split in half.
Top half Rogers, lower half Bell.
yeah right the new mls logo sucks but it would match the team

[BeachTory]

Bell as the TSN company with TSN carrying mostly VWFC games is the reality right now, so.... Rogers and the sportsnet connection makes the most sense. but then again, when does good sense make business deals go smoothly?

an aside, it is the competition for cheap, CDN TV content that keeps prices a bit higher than the value implied by the often quoted 14k viewership. When Rogers puts money into the team via shirt sponsorship, they are actually backing their own struggling channels. I've said it before but the TSN deal to watch is the CSA/CFL/NASL league which would provide tons of CDN summer time content to TSN to offset the US programing they need to compete against the Jays/sportsnet.

happy to see the bank go. the colours just never matched.

and I love this little guy ......https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcSFYGLi4wV-BeR98TM0j5D2mbgi1BOd2Bf2ZjYe1EKytLO0se7de2_N0w

[Cashcleaner]

no way they get 5m a year. MLS dropped the minimum from $2m to $500k just to get most of the teams sponsored. Two still are not. And the current sponsor is walking ... meaning no bidding war. With no TV audiences, its not worth what people thought it was 6 years ago.

Oh I don't know what the price will be, I just guessed 5 million a year because I think that's around how much BMO paid. But you're right in that if there is no interest in it, the price for the shirt rights could drop substantially.

[BuSaPuNk]

no way they get 5m a year. MLS dropped the minimum from $2m to $500k just to get most of the teams sponsored. Two still are not. And the current sponsor is walking ... meaning no bidding war. With no TV audiences, its not worth what people thought it was 6 years ago.

Lets not forget that Toronto is a massive media market compared to those teams without sponsors. This city's sports grab a whole lot more revenue dollars from marketing opportunities for business then others.

I would expect it to be more or equivalent to what BMO paid especially with the new stadium there will be more eyes on the team meaning the price can and probably will be driven up.

[TFC07]

no way they get 5m a year. MLS dropped the minimum from $2m to $500k just to get most of the teams sponsored. Two still are not. And the current sponsor is walking ... meaning no bidding war. With no TV audiences, its not worth what people thought it was 6 years ago.

According to MLSE, TFC is already getting interest from corporate community over jersey sponsor deal. So except a deal to be announce end of the year when new red jerseys come out.

Another thing people forget is that jersey sales plays a factor to determine value to sponsor TFC jersey. In TFC case, they seem to do well selling their jerseys.

[Qman]

Bell as the TSN company with TSN carrying mostly VWFC games is the reality right now, so.... Rogers and the sportsnet connection makes the most sense. but then again, when does good sense make business deals go smoothly?

an aside, it is the competition for cheap, CDN TV content that keeps prices a bit higher than the value implied by the often quoted 14k viewership. When Rogers puts money into the team via shirt sponsorship, they are actually backing their own struggling channels. I've said it before but the TSN deal to watch is the CSA/CFL/NASL league which would provide tons of CDN summer time content to TSN to offset the US programing they need to compete against the Jays/sportsnet.

happy to see the bank go. the colours just never matched.

and I love this little guy ......https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcSFYGLi4wV-BeR98TM0j5D2mbgi1BOd2Bf2ZjYe1EKytLO0se7de2_N0w


There should be more TFC games on TSN because they have the national rights (i didn't check, but this should be the case). The regional games are split 50/50 sportsnet/tsn due to MLSE ownership. TSN put Whitecaps on nationally because they schedule their games around the CFL broadcasts to get exposure, and as some have noted, looking like giant Bell cellphones doesn't hurt.


No way the CFL/NASL/CSA gets a TV deal. If TFC can't get people watching on TV, no one will watch this league. This is all about some CFL owners wanting to sell more beer and popcorn and operate the teams on a breakeven basis (ie. small budget). I know the CC argument, but they can put on any type of CC programming and get better ratings than TFC gets and also have commercials.

[Huyton]

They also bought sportcheck....who sponsors the team and just took over the Real Sports store across from the ACC.

Bell own TSN who expanded to 5 channels and seem to be upping their MLS coverage, so even being a owner, they do have a 'soccer' tendency given the whitecaps shirts and all.

Canadian Tire's name was all over the advertising hoardings at the BMO Field renovation event today. And the colour is right.

[Red CB Toronto]

The most telling thing is that 160 different lads from all over the world had the chance to grace the pitch wearing the TFC jersey with the BMO logo on it in at least one game over the clubs eight seasons of play.

[Joe Kool]

Some older lady at the event today told me the jersey sponsor was leaked recently and she saw a mock up of it. It was the Toronto Sun logo on the front according to her. I will believe it when I see it. I know they are the official newspaper of TFC but I can't see that being the jersey sponsor necessarily. I am thinking it will be a bigger company but then again I know nothing personally about how big the Sun is in terms or size and money. I am sure this is all just speculation at this point as they said nothing was finalized so not likely there would be a mock up of a jersey already with a logo unless someone used some photoshop and threw it on the internet....calling on graphic designers :)

[BuSaPuNk]

^ Can't see that at all.

Sun Media is leaking money and has been slowly downsizing as every print media has been. I can't see them putting a few million into a sponsorship deal like that.

I'm still thinking the leading company that is probably KIA. They already are a sponsor and it would boost there visual commitment to the club as a sponsor to have there name on the kit as well as the training ground.

Plus if you see the backdrops at the training ground or at BMO it has the KIA logo on them. Its a perfect fit.

[Joe Kool]

^ Can't see that at all.

Sun Media is leaking money and has been slowly downsizing as every print media has been. I can't see them putting a few million into a sponsorship deal like that.

I'm still thinking the leading company that is probably KIA. They already are a sponsor and it would boost there visual commitment to the club as a sponsor to have there name on the kit as well as the training ground.

Plus if you see the backdrops at the training ground or at BMO it has the KIA logo on them. Its a perfect fit.

I agree on all points. I actually wouldn't mind Kia as it is a respectable international brand now. I also drive one...LOL. Wonder if we can get 5 year/100000 Km warranty on the players with that like they do with their cars.

[jabbronies]

Canadian Tire would be cool though. We could starting paying for beer at the stadium with Canadian Tire money!

[Cashcleaner]

The Toronto Sun would be a surprise to me. I agree, I don't think they could justify spending the to their investors when the paper is cutting back on so much in its operations.

[flamehawk]

Some older lady at the event today told me the jersey sponsor was leaked recently and she saw a mock up of it. It was the Toronto Sun logo on the front according to her. I will believe it when I see it. I know they are the official newspaper of TFC but I can't see that being the jersey sponsor necessarily. I am thinking it will be a bigger company but then again I know nothing personally about how big the Sun is in terms or size and money. I am sure this is all just speculation at this point as they said nothing was finalized so not likely there would be a mock up of a jersey already with a logo unless someone used some photoshop and threw it on the internet....calling on graphic designers :)

Oh god... please no ... I might have to try to burn off the sponsor logo if that's the case or just not buy a jersey for a while

[TFC Kevin]

I think Blackberry could be a dark horse in this race. MLSE sponsor, Canadian company.

[Cas87]

Some older lady at the event today told me the jersey sponsor was leaked recently and she saw a mock up of it. It was the Toronto Sun logo on the front according to her. I will believe it when I see it. I know they are the official newspaper of TFC but I can't see that being the jersey sponsor necessarily. I am thinking it will be a bigger company but then again I know nothing personally about how big the Sun is in terms or size and money. I am sure this is all just speculation at this point as they said nothing was finalized so not likely there would be a mock up of a jersey already with a logo unless someone used some photoshop and threw it on the internet....calling on graphic designers :)

I know another company whose logo is red and in a circle ...

http://binarywasteland.com/wp-content/uploads/2012/06/rogers-logo.png

[BuSaPuNk]

I agree on all points. I actually wouldn't mind Kia as it is a respectable international brand now. I also drive one...LOL. Wonder if we can get 5 year/100000 Km warranty on the players with that like they do with their cars.

That would be a dream warranty wouldn't it hahahaha

I agree having a international brand brings a higher price tag to the sponsorship I would think as well. You could squeeze more money out of KIA in a deal for sponsorship then Sun Media or Blackberry ect.

Especially with the current deal they have it could be worked in to be MLSE cutting them a deal to be the majority sponsor with only paying x million more.

[Areathrasher]

I think Blackberry could be a dark horse in this race. MLSE sponsor, Canadian company.

Leiweke is speaking at a BlackBerry event at Real Sports this morning....

[Initial B]

Yeah, and if Blackberry goes under, how does that affect TFC's image having them as Jersey sponsor.

[Cashcleaner]

^ What do you think TFC's image is at the moment? :D

[Qman]

won't be caught dead driving a kia or a jersey with kia on it. do we want to be associated with bottom of the barrel cheapest car you can get. Great brand identity.

[Areathrasher]

won't be caught dead driving a kia or a jersey with kia on it. do we want to be associated with bottom of the barrel cheapest car you can get. Great brand identity.

Eh...Hate to break it to ya...

[reggie]

won't be caught dead driving a kia or a jersey with kia on it. do we want to be associated with bottom of the barrel cheapest car you can get. Great brand identity.

its so hard to come on this site these days with all the whine and cheesed off people on here on any topic.:rolleyes:
KIA sponsors futbol all over the world,maybe you would be happy with BMW on the new kit,they would only have to change one letter on the new kit,the money they can save.:facepalm:

[Wagner]

won't be caught dead driving a kia or a jersey with kia on it. do we want to be associated with bottom of the barrel cheapest car you can get. Great brand identity.

According to Consumer Reports, Kia scores better than Chevy, and Chevy is on ManUnited.

[flamehawk]

won't be caught dead driving a kia or a jersey with kia on it. do we want to be associated with bottom of the barrel cheapest car you can get. Great brand identity.

Kind of besides the point, but KIAs (and Hyundais) aren't as bad as they were before. They are pretty decent - I almost picked one up a couple years back.

[OgtheDim]

At least KIA has a local presence. IIRC, Chevrolet isn't sold in the UK anymore.

[Globetrotter]

I think the Argos should be the shirt sponsor and have their logo right in the middle of our jersey.

[Red4ever]

Kind of besides the point, but KIAs (and Hyundais) aren't as bad as they were before. They are pretty decent - I almost picked one up a couple years back.

Oh my Shit. I've been waiting a good long to agree with you on something; anything. Even if it has to be the vastly improved craftsmanship and market position of Korean auto-mobiles, I'll fucking take it.

[Fort York Redcoat]

I think the Argos should be the shirt sponsor and have their logo right in the middle of our jersey.

With a written agreement to never play at BMO - I'd take it.

[fiji_blue]

Maybe Ford motor company since Maple Leaf Square maybe re-named

[flamehawk]

Oh my Shit. I've been waiting a good long to agree with you on something; anything. Even if it has to be the vastly improved craftsmanship and market position of Korean auto-mobiles, I'll fucking take it.

Haha ill take that too

[burlington Red]

won't be caught dead driving a kia or a jersey with kia on it. do we want to be associated with bottom of the barrel cheapest car you can get. Great brand identity.

we play in a stadium named after a bank............

[Qman]

At least KIA has a local presence. IIRC, Chevrolet isn't sold in the UK anymore.

if you driven a vauxhall, you've driven a chevy ... sorry to disappoint.

Still don't get which chevy is on Man utd jersey, when the sell Opels/vauxhalls in the countries that like football, especially in england vauxhalls

[Qman]

I'm happy the shirt sponsor is lowering my tix price by $20 a game, but i don't want to be associated with a company that sells the most cheapass cars in the country. If your 28-year women looking for their first car -- kia might be for you. But it doesn't send the best brand identity for the team.

[Ivy]

Who - freaking - cares???
be glad this team even has a shirt sponsor.

[WestStandGeoff]

if you driven a vauxhall, you've driven a chevy ... sorry to disappoint.

Still don't get which chevy is on Man utd jersey, when the sell Opels/vauxhalls in the countries that like football, especially in england vauxhalls

If I understand correctly, GM is promoting the Cruze as a 'world car' (ie. sold everywhere under the Chevy brand and not re-badged depending on local markets). so yes, you can buy a Chevy in the UK.

And considering the global reach of the Man U brand, it is a good move on GM's part if the Cruze is a first step towards consolidating global brands like Opel, Vauxhall, Holden, etc., under the Chevrolet name.

[TFC07]

Who - freaking - cares???
be glad this team even has a shirt sponsor.

.......

[Red4ever]

Who - freaking - cares???
be glad this team even has a shirt sponsor.


http://www.youtube.com/watch?v=ntxKRj9DRnc

Yup. Any sponsor would look better than no sponsor.

Also, I would be buy a Kia or a Hyundai because though inexpensive, as I said above, Koreans now make good cars.

Qman, Everyone has their definition of a car or brand with which they don't want to be associated. I think Grey Goose or Ciroc would be far more douchey than say, Crown Royal. Just like I would be way more embarrassed to be sponsored by hummer than I would Hyundai. Rest assured, who ever it is will do their market research to ensure people that follow TFC get on board.

[Joe Kool]

My last two cars were Kia and Chevy. 2003 Kia is running strong and has only needed routine maintenance in over 11 years of ownership and barely needed 5 year warranty for anything. I still drive it. Chevy was a 2006, had 5 recall notices, been in the shop a few times a year for problems other than routine maintenance some of which they told me they have no idea how to fix so they said I have live with it, only 3 year warranty, entire underside rusted badly to the point of falling apart and had to be sold before it crumbled in my driveway one day so it lasted me about 6 years. GM dealership would barely finish my repairs in the same day and left me high and dry in terms of rides to/from the dealership, they rarely fixed anything the first time without a repeat visit. Kia fixed it right every time and when their shuttle was not available the owner of the dealership used to pick me up in his car. Screw GM and I would be very happy to see Kia on the kits. My next car will be a Kia.

And also...who freaking cares...at least we have a sponsor :)

[OgtheDim]

Maybe the Fire could get a shirt sponsorship with Tesla....

[Heepster]

Target
Bullseye. The perfect thing to have on your chest for games in Columbus.
"Ohio now allows concealed guns in bars, malls, stadiums"
http://content.usatoday.com/communities/ondeadline/post/2011/07/ohio-now-allows-guns-in-bars-malls-stadiums/1#.VCW2OrN0wYw

[Joe Kool]

The perfect thing to have on your chest for games in Columbus.
"Ohio now allows concealed guns in bars, malls, stadiums"
http://content.usatoday.com/communities/ondeadline/post/2011/07/ohio-now-allows-guns-in-bars-malls-stadiums/1#.VCW2OrN0wYw

Awesome..what a bunch of morons. Not like I wanted to visit that state but one more reason not to now.

Edit - Just noticed the date on this. Guess I better read better when people post stuff. Still stand by my reason to not visit.

[Cashcleaner]

^ You what to know what's really fucked when you think about it? Malls, bars, stadiums, etc. - those are all private property. You know, owned by individual people and businesses. Why aren't they the ones who have a say in what is or is not allowed on their property.

It's so fucked up, really.

[Richard]

^ You wnat to know what's really fucked when you think about it? Malls, bars, stadiums, etc. - those are all private property. You know, owned by individual people and businesses. Why aren't they the ones who have a say in what is or is not allowed on their property.

It's so fucked up, really.

Straight from the article:


Businesses can ban concealed weapons for safety reasons. Already the Cincinnati Bengals football team has said it will ban weapons from its stadium

Correct me if I'm wrong but this is a non issue, and the article is 3 years old.

[Cashcleaner]

^ Too bad, I am still outraged, Richard. STILL OUTRAGED! :D

Yeah but seriously, I'm glad businesses still have the final say in the matter. That would have been super wacky if they didn't.

[Shakes McQueen]

I'm happy the shirt sponsor is lowering my tix price by $20 a game, but i don't want to be associated with a company that sells the most cheapass cars in the country. If your 28-year women looking for their first car -- kia might be for you. But it doesn't send the best brand identity for the team.

The quality of KIA vehicles has increased exponentially snce they first started. They are right up there with most other mainstream manufacturers.

"If you're a 28 year old woman looking for their first car" - what does this (presumably) sexist drivel even mean? KIA make everything from entry level cars, to SUVs.

[Daveisonfire]

KIA is good enough for the shirts of Atletico Madrid and Bordeaux. They are also good enough to be official partners to the World Cup, European Championships, the Australian Open, and Rafael Nadal. That's prolific company. If it comes about we should feel lucky to have them on our kit

[BuSaPuNk]

KIA is good enough for the shirts of Atletico Madrid and Bordeaux. They are also good enough to be official partners to the World Cup, European Championships, the Australian Open, and Rafael Nadal. That's prolific company. If it comes about we should feel lucky to have them on our kit

Quoted for truth.

Its not like were talking about Dave's Smoke shop here people. This is an established brand with deals like above. Not like were getting a car company that is known for consistent recalls and poor reliability.

[Red CB Toronto]

Items already finding their way to the sale table, 40% off some kiosk items tomorrow.

[BuSaPuNk]

Items already finding their way to the sale table, 40% off some kiosk items tomorrow.

Really where'd you see that. Its typical though they usually drop prices dramatically near the end of the season. I got the $150 winter jacket for $40 at the last home game last season

[Red CB Toronto]

Really where'd you see that. Its typical though they usually drop prices dramatically near the end of the season. I got the $150 winter jacket for $40 at the last home game last season

Real Sports tweeted it.

[shwade]

KIA is good enough for the shirts of Atletico Madrid and Bordeaux. They are also good enough to be official partners to the World Cup, European Championships, the Australian Open, and Rafael Nadal. That's prolific company. If it comes about we should feel lucky to have them on our kit

Yeah but WE deserve to have Rolls Royce as a sponsor. . We are the mighty TFC after all.

[Huyton]

Any information on who the shirt sponsor will be next year?

[portu]

Any information on who the shirt sponsor will be next year?
Leiwicke's start-up company after he leaves us

[Cas87]

Probably won't here about the sponsor until either the players report back to Toronto to training, The MLS SuperDraft, or even 'Jersey Week' near the beginning of the season.

[Initial B]

I'm betting it's Rogers, with a smaller Bell logo on the sleeve or back under the number. But I'd really like to see TD Bank.

[TFC07]

I'm betting it's Rogers, with a smaller Bell logo on the sleeve or back under the number. But I'd really like to see TD Bank.

I think it's either Rogers or SportChek/Canadian Tire (they're owned by same people now)

[Initial B]

But really, I think the brand is damaged at this point for any other sponsors to consider it. Really, who wants to be associated with a cursed loser? That's what's going to kill this team.

[Marc"2L"]

I think that has a bigger impact then people think. Yeah they'll have a sponsor, but they aren't getting the money they want.

[Smokecell]

I'm banking on Kia given the information that the shirt sponsor is supposed to be one that is involved with the club already. They used to sponsor Athletico and I think are still involved with other teams so it would make some sense.

[bones]

^^^ so Rogers works then. Air Canada used to, but not so much now that the team uses Porter on occasion. I hope that isn't not a giant logo and for F*&^% sakes, move it more to the middle of the damn jersey.

[Wagner]

I'm banking on Kia given the information that the shirt sponsor is supposed to be one that is involved with the club already. They used to sponsor Athletico and I think are still involved with other teams so it would make some sense.

i know nothing.
zero inside info.
but this is my guess.

Kia has shown that they are "all-in" with TFC.
they've made loads of commitments to the Club.

[OfficeGuy]

WestJet - but does that clash with the owners caring thing

:p

[Red I]

CIBC has been sponsoring the World Cup and the Pan Am games, i'm sure they're in the mix (although that logo... brutal)

[Areathrasher]

CIBC has been sponsoring the World Cup and the Pan Am games, i'm sure they're in the mix (although that logo... brutal)

Not while BMO still have the stadium naming rights.

Odds on no sponsor next year?

[ensco]

This could be interesting.

No team in any sport is associated only with epic failure the way TFC is. (I mean teams like the Cubs and Bills have occasionally finished over 500, have great venues etc).

Couple that with the fact that you'd be hard pressed to name a team in any sport going into a season with less of a vision of any kind than this one has.

Then, I'm trying to picture Harry Potter selling TFC sponsorship rights to a serious company in a serious meeting..... if I ran MLSE, I wouldn't let him do it, I'd send Masai with Bradley to pitch it.

Who wants anything to do with us at this level of co-branding, really?

[Wagner]

RPB logo on the Kit for one year?

[Richard]

In my opinion they should just go with a charity next year, maybe do what Barcelona did for a few years.

[Red CB Toronto]

In my opinion they should just go with a charity next year, maybe do what Barcelona did for a few years.

I agree if a New Jersey sponsorship is not finalized in time for the 2015 season, I would think they would slap the MLSE Foundation logo on it or maybe even Real Sports, but the charity route is how I would go in this situation.

[Derko]

I still where my plain old Toronto FC Jersey pre sponsor. It is the one I wear most often. I like the less is better look not some corporate logo splashed across the front, makes me look like an advert. Just a small logo will be fine, maybe on the arm or on the back at the bottom of the jersey. just a thought

[Cashcleaner]

i know nothing.
zero inside info.
but this is my guess.

Kia has shown that they are "all-in" with TFC.
they've made loads of commitments to the Club.

Yeah, I was thinking the same just now. KIA has had loads of promotions with the club in the past and their logo is plastered all over BMO Field. Heck, the training ground is in their name. I can't think of many other companies that have that solid a relationship with TFC.

[TFC07]

I will be shocked if there isn't a shirt sponsor next year. MLSE will never let money go away like that!

I believe someone in media said new sponsor will most likely be a Canadian company, so this is why I don't see KIA being shirt sponsor even though it makes most sense due to their commitment with TFC.

[Areathrasher]

Then, I'm trying to picture Harry Potter selling TFC sponsorship rights to a serious company in a serious meeting..... if I ran MLSE, I wouldn't let him do it, I'd send Masai with Bradley to pitch it.

Who wants anything to do with us at this level of co-branding, really?

Except Bez won't be anywhere near any of those negotiations and it's all handled by Dave Hopkinson and his team.

[ensco]

Except Bez won't be anywhere near any of those negotiations and it's all handled by Dave Hopkinson and his team.

You say that like we should know or care who "Dave Hopkinson" is. I'm talking about closers, not plumbers.

Only thing I know see in a quick web search about the guy is that he's been responsible for more nosestretchers per pound than almost anyone around this club ever, which is saying something.

Found this series of howlers from the guy in a thread of yours from May - he is an unbelievable bloviator!
http://forums.redpatchboys.ca/showthread.php?36023-Toronto-FC-Sees-Spike-In-Ticket-Sales-Ratings-After-Blockbuster-Offseason-Signings

[Areathrasher]

You say that like we should know or care who "Dave Hopkinson" is. I'm talking about closers, not plumbers.

Only thing I know see in a quick web search about the guy is that he's been responsible for more nosestretchers per pound than almost anyone around this club ever, which is saying something.

Found this series of howlers from the guy in a thread of yours from May - he is an unbelievable bloviator!
http://forums.redpatchboys.ca/showthread.php?36023-Toronto-FC-Sees-Spike-In-Ticket-Sales-Ratings-After-Blockbuster-Offseason-Signings

For someone that speaks with such authority on MLSE corporate doings you would think you would know he is and how they do their deals..

And there will be nobody rolled out from TFC personnel/staff until a deal is done and there is a presser and the usual show off to the staff of whatever company signs on.

[ensco]

For someone that speaks with such authority on MLSE corporate doings you would think you would know he is and how they do their deals..

And there will be nobody rolled out from TFC personnel/staff until a deal is done and there is a presser and the usual show off to the staff of whatever company signs on.

I am not an authority on MLSE at all.

But I know something about corporate life, and about how major contracts get negotiated and signed in the entertainment business.

That series of quotes from the guy, exaggerating every stat, dripping with self-importance, saying the team was about to go under .... that is all I need to know.

If MLSE want to leave it all to "Dave Hopkinson", then I stand by my comment that this is going to be interesting.

[Areathrasher]

I am not an authority on MLSE at all.

But I know something about corporate life, and about how major contracts get negotiated and signed in the entertainment business.

If MLSE want to leave it all to "Dave Hopkinson", then I stand by my comment that this is going to be interesting.

He did the BMO/Raptors deal so I'll assume he'll do ok.

[ensco]

He did the BMO/Raptors deal so I'll assume he'll do ok.

He certainly took the credit for it.

I'm sure Leiweke and Masai played no role.

[Phil]

He certainly took the credit for it.

I'm sure Leiweke and Masai played no role.

Dave is a pretty major player there. Articles are totally subject to the author and how they frame things. That was a fluff piece with drop in quotes aimed at promoting some kind of massive turn around and exploit the lows of the club.

Seeing and knowing Dave a bit I can say that he has some pretty big sway at MLSE and TL works very well with him. I would expect that he will do fine in securing a sponsorship for the shirt but haven't heard any real creaks about it yet. I would suspect its done and has been for some time, just waiting on the contract to run out and holidays to be over before the PR machine starts up at MLSE.

[ensco]

Dave is a pretty major player there. Articles are totally subject to the author and how they frame things. That was a fluff piece with drop in quotes aimed at promoting some kind of massive turn around and exploit the lows of the club.

Seeing and knowing Dave a bit I can say that he has some pretty big sway at MLSE and TL works very well with him. I would expect that he will do fine in securing a sponsorship for the shirt but haven't heard any real creaks about it yet. I would suspect its done and has been for some time, just waiting on the contract to run out and holidays to be over before the PR machine starts up at MLSE.

My real view isn't about "Dave" or anyone else.

Don't expect a marketing guy to ever say this, but most things in life are bought, not sold.

[VoxPopuliCosmicum]

Don't expect a marketing guy to ever say this, but most things in life are bought, not sold.

I agree with you in relation to "wholesale" transactions (of which the jersey sponsorship deal is one), but for retail the maxim about 1 sucker/minute will always be true, and as such most things will be sold rather than bought.

As for people who allow themselves to be quoted in the manner of that SBJ article with the Dave Hopkinson quotes: in my experience they don't have the credibility required for wholesale negotiations/transactions. Having said that, there are all manner of credibility-challenged people in places they shouldn't be, although their shortcomings are typically eventually discovered.

[ensco]

I agree with you in relation to "wholesale" transactions (of which the jersey sponsorship deal is one), but for retail the maxim about 1 sucker/minute will always be true, and as such most things will be sold rather than bought.

As for people who allow themselves to be quoted in the manner of that SBJ article with the Dave Hopkinson quotes: in my experience they don't have the credibility required for wholesale negotiations/transactions. Having said that, there are all manner of credibility-challenged people in places they shouldn't be, although their shortcomings are typically eventually discovered.

Agree. You said what I wanted to better than I did.

[nascarguy]

I heard it was going to be HP

[ensco]

I heard it was going to be HP

That seems implausible.

http://www.theglobeandmail.com/technology/hp-faces-10-year-ban-as-canadian-governments-technology-supplier/article20774807/

[Wagner]

Brown Sauce?
http://cdn.heinz.co.uk/~/media/HeinzCoUk/Media/Images/Products/Product%20Info%20Images/HER1200594%20hp_sauce_255_g.ashx?w=486&h=356&bc=white

[Yohan]

hewlett-packard has partnership with Spurs as kit sponsor before, and Spurs and TFC supposedly have a business partnership.

[Areathrasher]

hewlett-packard has partnership with Spurs as kit sponsor before, and Spurs and TFC supposedly have a business partnership.

https://pbs.twimg.com/media/B0QEyunCcAIvkbz.png

[BuSaPuNk]

Brown Sauce?
http://cdn.heinz.co.uk/~/media/HeinzCoUk/Media/Images/Products/Product%20Info%20Images/HER1200594%20hp_sauce_255_g.ashx?w=486&h=356&bc=white

Hahahaha have to also get a pie sponsorship then

[VoxPopuliCosmicum]

I have zero inside knowledge and even my speculation is uninformed, but HP actually seems like a good fit for TFC, in that both are somewhat tarnished brands that may not have the leverage to land someone better.

[Phil]

HP would be interesting. I still think it may be a Canadian company - sportcheck maybe? Now that Canadian Tire own them it may serve as great exposure for a 3 year term.

[Wagner]

it wouldn't be offensive.

http://www.sportchek.ca/images/schk_logo_a.gif

[Haddy]

HP would be interesting. I still think it may be a Canadian company - sportcheck maybe? Now that Canadian Tire own them it may serve as great exposure for a 3 year term.

Love to speculate. To be honest, Tim Horton's makes the absolute most sense right now with the federal government's condition on its sale to Burger King being massive expansion both in the U.S. and overseas.

With close to 50% of TFC's matches occurring in the U.S. and a much larger percentage broadcast there, I really feel it's a better ROI if the sponsor exists in both Canadian and American markets.

But to your point, both Sportchek and Mark's have sponsored TFC in the past.

[Phil]

Love to speculate. To be honest, Tim Horton's makes the absolute most sense right now with the federal government's condition on its sale to Burger King being massive expansion both in the U.S. and overseas.

With close to 50% of TFC's matches occurring in the U.S. and a much larger percentage broadcast there, I really feel it's a better ROI if the sponsor exists in both Canadian and American markets.

But to your point, both Sportchek and Mark's have sponsored TFC in the past.

Please, not Tim Hortons!!! We would promoting that stereotype that all we drink is Timmies coffee. I guess there are worse things in life. Really just happy to not have a 'Montreal' bank on the shirt though.

[BuSaPuNk]

Please, not Tim Hortons!!! We would promoting that stereotype that all we drink is Timmies coffee. I guess there are worse things in life. Really just happy to not have a 'Montreal' bank on the shirt though.

I wouldn't have a problem with Timmies. That said would prefer any deal that brings in the most amount of sponsorship $$$ that can be reinvested. That's the biggest issue to me. Getting the best deal for the club.

[james]

I am sure these beers don't have the money, but I would love a local craft beer sponsor, then we could also purchase great beers on tap!!:hump::drinking:g:D

http://brewerymarket.com/site/wp-content/uploads/2011/06/Banner-NEW.jpg
http://www.gothereguide.com/Images/Canada/Toronto/Mill_street_brewery.jpg

http://res.cloudinary.com/ratebeer/image/upload/d_plac_def.png/plac_16216.jpg

http://www.blogto.com/upload/2012/04/201242-bellwoods-brewery2.jpg

[TFC07]

The Reds continue to search for a new jersey sponsor following the expiration of BMO’s $4-million per season deal with the team. “We’re making progress,” Bezbatchenko said. “It’s a matter of making sure we partner with someone like-minded. Our deal before was among the top jersey deals in the league. We don’t expect that to go down”.

We will see!

[ag futbol]

Like minded my ass. They haven't gotten a good offer yet, no doubt.

[Waggy]

Like minded my ass. They haven't gotten a good offer yet, no doubt.

Like minded as in a company that cares about making money/gaining viability, but doesn't mind being associated with a shoddy product underneath the logo ;)

[OgtheDim]

Tim Hortons it is then.

[Jack]

Tim Hortons it is then.
:thumbsup::thumbsup:

[FRANKIE65]

I am sure these beers don't have the money, but I would love a local craft beer sponsor, then we could also purchase great beers on tap!!:hump::drinking:g:D

http://brewerymarket.com/site/wp-content/uploads/2011/06/Banner-NEW.jpg
http://www.gothereguide.com/Images/Canada/Toronto/Mill_street_brewery.jpg

http://res.cloudinary.com/ratebeer/image/upload/d_plac_def.png/plac_16216.jpg

http://www.blogto.com/upload/2012/04/201242-bellwoods-brewery2.jpg

Yeah Baby!!!

[QBall]

I guess Target is now out of the running.

[FRANKIE65]

http://i.imgur.com/KygLJkn.pngProbably broke 100 copyright rules, lol. Not the best jersey design, but, the sponsor would be awesome (I KNOW they couldn't afford it) but, it would be nice to have some REAL beer at BMO...although, I still don't think I could cough up $11 a pint.

[TFC Kevin]

Canada Goose would be pretty cool imo.

[Ossington Mental Youth]

http://i.imgur.com/KygLJkn.pngProbably broke 100 copyright rules, lol. Not the best jersey design, but, the sponsor would be awesome (I KNOW they couldn't afford it) but, it would be nice to have some REAL beer at BMO...although, I still don't think I could cough up $11 a pint.


Thats essentially what youre paying for a pint at their pub

[Ajax TFC]

Canada Goose would be pretty cool imo.
If you want to incur the wrath of animal rights activists

[Abou Sky]

If you want to incur the wrath of animal rights activists

Forget that, I want these guys!

http://www.sealharvest.ca/site/?page_id=1457

[Carts]

it wouldn't be offensive.

http://www.sportchek.ca/images/schk_logo_a.gif

Based on their aggressive marketing and expansion lately - including the store at Maple Leaf Square - I could definitely see this as a strong possibility...

[Heepster]

TargetI'm guessing the chance of that was always slim to none, and slim just left town.

[fiji_blue]

I'm guessing the chance of that was always slim to none, and slim just left town.

TFC has more unsuccessful seasons in Canada, than Target OUCH! maybe Energizer can sposor us.

[Gringo Starr]

Something tells me Primo pasta might be interested now

I still hope for Tic Tac

[molenshtain]

wrong forum

[Red4ever]

I still hope for Tic Tac


Man that would be great.

[__wowza]

I am sure these beers don't have the money, but I would love a local craft beer sponsor, then we could also purchase great beers on tap!!:hump::drinking:g:D

i long for the day where i could get ANY of the beers you mentioned at BMO, let alone sponsoring us.

[Huyton]

Something tells me Primo pasta might be interested now

I still hope for Tic Tac

After all, we already sing about TicTac when we play Montreal...

[tsn3]

Based on their aggressive marketing and expansion lately - including the store at Maple Leaf Square - I could definitely see this as a strong possibility...

Canadian Tire (SportChek owner) and MLSE (Raptors and TFC) share the same advertising agency: SID LEE. They did the We The North campaign for Raptors.

However, seems limited if they use the SportChek brand on the shirts, no useful for all the US and Quebec exposure, just other Canadian provinces. I'm thinking it might be ManuLife, SunLife, Investor Group, etc.

http://m.theglobeandmail.com/report-on-business/sport-chek-feeds-off-raptors-we-the-north-campaign/article22513007/?service=mobile

[SuperTCP]

with the signing of Giovinco maybe "Nutella" can sponsor the jersey. Just think about it: Free Nutella giveaways at games, a nutella stand selling nice italian bread with nutella on top, or better yet waffles with nutella. :) Nutella already sponsors the Canadain National Team.

[Red CB Toronto]

Canadian Tire (SportChek owner) and MLSE (Raptors and TFC) share the same advertising agency: SID LEE. They did the We The North campaign for Raptors.

However, seems limited if they use the SportChek brand on the shirts, no useful for all the US and Quebec exposure, just other Canadian provinces. I'm thinking it might be ManuLife, SunLife, Investor Group, etc.

http://m.theglobeandmail.com/report-on-business/sport-chek-feeds-off-raptors-we-the-north-campaign/article22513007/?service=mobile

I really do not see the value in a jersey sponsorship for a Canadian company will no real presence in the United States.

[TFC07]

Canadian Tire (SportChek owner) and MLSE (Raptors and TFC) share the same advertising agency: SID LEE. They did the We The North campaign for Raptors.

However, seems limited if they use the SportChek brand on the shirts, no useful for all the US and Quebec exposure, just other Canadian provinces. I'm thinking it might be ManuLife, SunLife, Investor Group, etc.

http://m.theglobeandmail.com/report-on-business/sport-chek-feeds-off-raptors-we-the-north-campaign/article22513007/?service=mobile

Based on that article, Sporschek is looking to market their brand towards younger and urban crowd. I don't think TFC falls under that demo, so I don't think (based on article) Sportschek will be TFC jersey sponsor.

[Initial B]

I really do not see the value in a jersey sponsorship for a Canadian company will no real presence in the United States. If that's the case, I think TD Bank would be even more appropriate given their TD Waterhouse financial group in the US.

[Red4ever]

with the signing of Giovinco maybe "Nutella" can sponsor the jersey. Just think about it: Free Nutella giveaways at games, a nutella stand selling nice italian bread with nutella on top, or better yet waffles with nutella. :) Nutella already sponsors the Canadain National Team.

Yeah cause the two big beers at the game wasn't hurting my waistline enough :)

[Damien]

If that's the case, I think TD Bank would be even more appropriate given their TD Waterhouse financial group in the US.

or Tim Hortons (many US based locations)

[Red CB Toronto]

If that's the case, I think TD Bank would be even more appropriate given their TD Waterhouse financial group in the US.

It would, but BMO is still involved so that's out. Funny thing is TD is the official bank of the DC United.

[dutch]

I was looking around and Honda Canada would be a nice fit. Red logo, they sponsor Liverpool FC as well as a bunch of events in North America. 36th richest company in Canada with operations here in Ontario. Can you believe Costco is the 26th largest company in Canada?

[Detroit_TFC]

^ Kia is already a primary sponsor, no way another auto company gets a major sponsorship.

[kodiakTFC]

I was looking around and Honda Canada would be a nice fit. Red logo, they sponsor Liverpool FC as well as a bunch of events in North America. 36th richest company in Canada with operations here in Ontario. Can you believe Costco is the 26th largest company in Canada?

Honda does sponsor Indy Eleven so there is a precedent I suppose.

[ANTZ]

Does any know when we can expect New Jersey's, Itching to get Giovinco Jersey's Need 8 of them!!!

[kshep]

I'm starting to wonder if the club is having a hard time drumming up a tier one sponsor for the kit. I suppose the other possibility is waiting until closer to the start of the season, but I can't see why you wouldn't want to get selling kits right away. Maybe they're waiting for the Adidas sweat shops to finish producing enough for retail sales.

[OgtheDim]

Isn't there a reveal week where MLS teams show off the new kits?

There was last year.

[kshep]

Kit yes, but I can't imagine the club sitting on revealing it's sponsor for a league initiative.

[Alixir]

or Tim Hortons (many US based locations)
Timbits Soccer.

[J-Man]

Does anyone have any recent pics?

[TFCwestcan]

I had not thought of this much but with a new shirt sponsor I am going to have to pony up a buy a new jersey so I don't look like a dork* with an out dated shirt (*well anymore than usual of course).

[Joe Kool]

I had not thought of this much but with a new shirt sponsor I am going to have to pony up a buy a new jersey so I don't look like a dork* with an out dated shirt (*well anymore than usual of course).

No way dude. "Outdated" kits are classic. I love seeing year one Dichio and Edu kits when at the games. No such thing as outdated. Don't get pressured by "the man" to buy anything.

[GuelphStorm2007]

I would not be surprised if its Tim Hortons or TD Waterhouse. I know T.D. Canada Trust have somw Interest South Of the Border, With BankNorth.

[DOMIN8R]

No way dude. "Outdated" kits are classic. I love seeing year one Dichio and Edu kits when at the games. No such thing as outdated. Don't get pressured by "the man" to buy anything.

This. Don't be a pawn or let your self get :dupe:ed. One thing I greatly admire about RPBs is that they spend to support the team. But don't let themselves become corporate pawns. Not quite King Dave style - more line ensco style. Hard not to admire that.

[MKR]

I always have more respect for the older shirts. Like when you see someone wearing a 10+ year old jersey for their european club of choice or what have you. It just looks cooler when someone rocks an old strip (I have some old shirts from the 90s that come out on big game days).

So yeah... there's no such thing as an out dated soccer shirt. The more dated the better.

[Red CB Toronto]

I always have more respect for the older shirts. Like when you see someone wearing a 10+ year old jersey for their european club of choice or what have you. It just looks cooler when someone rocks an old strip (I have some old shirts from the 90s that come out on big game days).

So yeah... there's no such thing as an out dated soccer shirt. The more dated the better.

I have to say, the first Red jersey TFC had is one simply I can't wear, the thing does not breath at all, it turns you into a sweaty mess.

[shwade]

primo

[Redcoe15]

I'll be surprised if its anyone other than Kia.

[MarkinVanCity]

I'm eagerly awaiting this announcement as well. I'm now stuck with a $125 Authentic Defoe jersey that I will never wear again. I would love if MLSE had offered something of a "trade-in" for those like myself that got burned... but there are never any guarantees when buying a jersey. I want a new one to rock in Seattle and Vancouver this year but would either like to wait for the new sponsor versions or buy an existing one on sale... :)

[SamK]

I'm eagerly awaiting this announcement as well. I'm now stuck with a $125 Authentic Defoe jersey that I will never wear again. I would love if MLSE had offered something of a "trade-in" for those like myself that got burned... but there are never any guarantees when buying a jersey. I want a new one to rock in Seattle and Vancouver this year but would either like to wait for the new sponsor versions or buy an existing one on sale... :)

I can't link to it directly but click "Crest Assured" on that page and it will show what they do offer for this kind of stuff.
http://realsports.ca/Apparel/Featured/

[james]

http://i.imgur.com/KygLJkn.pngProbably broke 100 copyright rules, lol. Not the best jersey design, but, the sponsor would be awesome (I KNOW they couldn't afford it) but, it would be nice to have some REAL beer at BMO...although, I still don't think I could cough up $11 a pint.

Live it, looks cool! :drum:

[jazzy]

Please, not Tim Hortons!!! We would promoting that stereotype that all we drink is Timmies coffee. I guess there are worse things in life. Really just happy to not have a 'Montreal' bank on the shirt though.

Looking back on this how horrible it would be to have the NON CANADIAN Tim's as our sponsor esp since 'Tim Burger King Hortons' is now dumping Canadian jobs after their aquistion and promise not to . (thanks Harper) , I would never buy any Tfc merchandise with their logo . .....Shit coffee and microwaved donuts been killing us for years anyway .

[jazzy]

Live it, looks cool! :drum: nice
I wouldn't mind Old Mill , at least if we bought some beer we would be getting a nice drink.......

[TFC07]

Looking back on this how horrible it would be to have the NON CANADIAN Tim's as our sponsor esp since 'Tim Burger King Hortons' is now dumping Canadian jobs after their aquistion and promise not to . (thanks Harper) , I would never buy any Tfc merchandise with their logo . .....Shit coffee and microwaved donuts been killing us for years anyway .

Those losses are management related jobs not front line workers. It's common to see job losses in management level when two companies merge as one. You don't need two people to do same job (like in this case).

Btw: Tim Hortons rarely been a Canadian company in a while.

At this point: I would take any company as our shirt sponsor since TFC is having a hard time (or being very demanding) to find a new shirt sponsor.

[RealG-TFC]

The more I watch interviews on their YouTube channel, the more I think TFC's sponsor will be KIA.

[jazzy]

The more I watch interviews on their YouTube channel, the more I think TFC's sponsor will be KIA.

For me that's a given.....I think :)

[Hieberrr]

What makes you say that?

[Ryan1984]

You gotta think there is going to be spme kind of an announcement soon on the sponsership

[Cuppy]

I'm going to go on the record and say BMO renews sponsorship with TFC. I have a feeling they were just as pissed come season end with the shitabyss that was taking place that they wanted out. With "reason to believe 2.0" taking place they will be back for more. as like any Torontonian is used to doing

[EastYork]

There is no way I would buy a TFC jersey with kia on it (sorry to anyone who owns one)

[TFC07]

I'm going to go on the record and say BMO renews sponsorship with TFC. I have a feeling they were just as pissed come season end with the shitabyss that was taking place that they wanted out. With "reason to believe 2.0" taking place they will be back for more. as like any Torontonian is used to doing

Maybe so, but I think they wanted to use money to sponsor Raptors this year instead of being jersey sponsor.

[reggie]

There is no way I would buy a TFC jersey with kia on it (sorry to anyone who owns one)
i dont own one...whats the big deal.i got one with BMO on it and i dont bank at BMO...what do you drive??