kodiakTFC
07-08-2009, 04:28 PM
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SANDY, Utah (Wednesday, July 8, 2009) – Real Salt Lake and XanGo, LLC announced today a three-year renewal of the Major League Soccer club’s historic title jersey-front sponsorship; financial terms of the deal were not disclosed. The original contract, announced in November, 2006, made history in being the first jersey-front sponsorship in U.S professional sports. Since that time, several other MLS clubs have announced similar partnerships with major global brands.
With the renewal of the jersey-front sponsorship between these two growing Utah entities, Real Salt Lake expressed its appreciation for XanGo’s ongoing commitment to the club and the game of soccer. The current 2009 campaign marks the third season that the XanGo brand has been emblazoned across the front of Real Salt Lake’s home and away jerseys, a partnership that has spanned the entirety of RSL Head Coach Jason Kreis’ tenure on the sideline, the opening of RSL’s new Rio Tinto Stadium home in Sandy last October, and the clinching of the team’s first-ever playoff berth shortly thereafter.
“We are very pleased to continue our partnership with XanGo, and to represent their brand on our jersey through the 2013 season,” said Real Salt Lake and Rio Tinto Stadium President Bill Manning. “XanGo is a great asset to the Utah business community and we appreciate their continued support of our organization.”
Utah-based XanGo is the recognized creator and international market leader in the health and wellness from the mangosteen, a prized fruit from Southeast Asia. XanGo’s multi-year deal with Real Salt Lake includes signage and promotional opportunities at the world-class Rio Tinto Stadium, the continuation of the annual XanGo Cup international exhibition contest each summer, and representation on select adidas/RSL training and off-field gear to promote the XanGo/RSL partnership.
“As a global company that prides itself in innovation, XanGo is very pleased to have joined Real Salt Lake in this partnership as the first jersey-front sponsors in U.S. professional sports, and we are happy to see other major brands follow our lead and support soccer in North America,” said XanGo Founder/Board Member Gordon Morton. “This partnership is ideal for XanGo and our global brand in the sense that our brand goes wherever the team plays and that soccer is the world’s game. We promise that XanGo and its more than one million Distributors worldwide will continue to support Real Salt Lake both at home and abroad.”
Real Salt Lake and XanGo will continue to be synonymous with the outstanding roster of international soccer events heading to Rio Tinto Stadium, beginning with the fourth annual edition of the XanGo Cup this Saturday, July 11, against Mexico’s Club América. The “Summer of Soccer” in Sandy continues in three weeks’ time with the 2009 MLS All-Star Game on Wednesday, July 29, and concludes on Labor Day weekend with the U.S. Men’s National Team’s World Cup Qualifier against El Salvador on Saturday, Sept. 5.
www.RealSaltLake.com / www.RioTintoStadium.com / www.RSLtotheCore.com
SANDY, Utah (Wednesday, July 8, 2009) – Real Salt Lake and XanGo, LLC announced today a three-year renewal of the Major League Soccer club’s historic title jersey-front sponsorship; financial terms of the deal were not disclosed. The original contract, announced in November, 2006, made history in being the first jersey-front sponsorship in U.S professional sports. Since that time, several other MLS clubs have announced similar partnerships with major global brands.
With the renewal of the jersey-front sponsorship between these two growing Utah entities, Real Salt Lake expressed its appreciation for XanGo’s ongoing commitment to the club and the game of soccer. The current 2009 campaign marks the third season that the XanGo brand has been emblazoned across the front of Real Salt Lake’s home and away jerseys, a partnership that has spanned the entirety of RSL Head Coach Jason Kreis’ tenure on the sideline, the opening of RSL’s new Rio Tinto Stadium home in Sandy last October, and the clinching of the team’s first-ever playoff berth shortly thereafter.
“We are very pleased to continue our partnership with XanGo, and to represent their brand on our jersey through the 2013 season,” said Real Salt Lake and Rio Tinto Stadium President Bill Manning. “XanGo is a great asset to the Utah business community and we appreciate their continued support of our organization.”
Utah-based XanGo is the recognized creator and international market leader in the health and wellness from the mangosteen, a prized fruit from Southeast Asia. XanGo’s multi-year deal with Real Salt Lake includes signage and promotional opportunities at the world-class Rio Tinto Stadium, the continuation of the annual XanGo Cup international exhibition contest each summer, and representation on select adidas/RSL training and off-field gear to promote the XanGo/RSL partnership.
“As a global company that prides itself in innovation, XanGo is very pleased to have joined Real Salt Lake in this partnership as the first jersey-front sponsors in U.S. professional sports, and we are happy to see other major brands follow our lead and support soccer in North America,” said XanGo Founder/Board Member Gordon Morton. “This partnership is ideal for XanGo and our global brand in the sense that our brand goes wherever the team plays and that soccer is the world’s game. We promise that XanGo and its more than one million Distributors worldwide will continue to support Real Salt Lake both at home and abroad.”
Real Salt Lake and XanGo will continue to be synonymous with the outstanding roster of international soccer events heading to Rio Tinto Stadium, beginning with the fourth annual edition of the XanGo Cup this Saturday, July 11, against Mexico’s Club América. The “Summer of Soccer” in Sandy continues in three weeks’ time with the 2009 MLS All-Star Game on Wednesday, July 29, and concludes on Labor Day weekend with the U.S. Men’s National Team’s World Cup Qualifier against El Salvador on Saturday, Sept. 5.
www.RealSaltLake.com / www.RioTintoStadium.com / www.RSLtotheCore.com